There are many emerging ideas about what AdSense will look like in the future and how the system will change as opposed to now.
First, it is clear that targeting algorithms will become better and more powerful than they are now. This has been evident in the Google search engine itself over the past few years and this should come as no surprise as it has been in AdSense. Advertisers who change their content to appear in more relevant results and allow higher paying keywords to appear may have a hard time doing this unless it's really relevant to their content.
Another thing that will happen is increased protection of AdWords advertisers from click fraud. Google acknowledges that this is a very important issue that needs to be addressed as soon as possible and there is no doubt that it will happen as quickly as possible. Those with high traffic at the moment can easily hide their IP address and increase CTR (Clickthrough Rate).
Google is always keen to improve its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking, and there will likely be improvements already added by other similar sites.
One such example is the advertiser's option to have more control over where content is displayed. This may mean blocking your site from displaying on the few addresses that host AdSense banners.
Another idea that has been developed is that Google integrates AdSense into other forms of media such as newspapers or television. While this may seem like more on the science fiction side of the facts, there's no indication that this won't happen.
Google has access to an international array of more than 150,000 advertisers who can choose to enter offline markets in different countries. Thanks to Google's powerful advertiser network, they can choose to allow or assign a format for offline distributors to create AdWords ads in content, search and now offline.
More options are available for AdSense publishers, allowing them to set their own keywords. While Google is reluctant to do so, there is no indication that this will happen in the future.
Also, many people demand clear indication of AdSense's pricing policy. Google gave no indication as to why this is not public information, but it seems highly unlikely that such information will currently be found in Google AdSense.
Another feature that can be found in AdSense would be to allow website publishers to see which links generated clicks on their websites based on what keywords they landed there.
This could become a major issue that could threaten the entire system as profits become more transparent as it can only promote more adsense websites. Many people can create AdSense-only sites designed to make a profit through AdSense alone.
While this is already happening today, it would be foolish for Google to put such tools in the hands of their publishers.
However, one thing that could happen is a way for users to fix their problems with the low revenue generated by AdSense on their site. This can be done through an online wizard or something similar that will make recommendations to website owners based on their content.
But the main fashion word of the day is RSS. The possibility of sending targeted ads directly without the need for any navigation on behalf of the users becomes real with RSS. And there are clear signs that Google won't let such an opportunity pass.
This is what "interactive television" and similar items have been trying to do for a while. However, the Internet would be a much better environment for this, because there is no such interactive medium as the Internet.
But in the end, it's mostly speculation and we're bound to have Google surprise us with new features we never thought of.
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