Professional copywriting is worth its weight in gold, as you probably know. You already know that a competent copywriter can assist you in attracting visitors to your website, as well as keeping them there once they come.
You just don't know where to look for that copywriter.
You're not alone, so don't worry. The issue with copywriting is that, unlike Coke or bathroom cleanser, it's not something you buy every week or even month. And, unlike the items and services you're used to, knowing what to look for – and spotting a good thing after you've found it – can be challenging.
Finding a copywriter, like most things in life, is simple once you are the know-how. And the purpose of this paper is to demonstrate that.
What to look for when hiring a copywriter
If you're like most others, you'll start your search for a professional copywriter by using a search engine such as Google. It was a wise decision. The website of your copywriter is arguably the most telling indicator of the quality of service you can expect. Here are some things to keep an eye out for:
Client endorsements
Any skilled copywriter knows that testimonials are one of the most effective sales techniques for writing copy that turns site visitors into customers. (If they aren't aware of this, they aren't a competent copywriter.) Quickly press the "back" button. Wouldn't you expect your copywriter to utilize testimonials on their own site as well? Seek out a link that says"Testimonials"or "customer remarks" or something similar is mentioned. If it isn't there, consider why...
A portfolio of work
Without viewing some examples of their work, no professional copywriter will expect you to hire them for a project. The portfolio of a copywriter is his or her calling card; without it, they're doomed. Take a peek at your copywriter's portfolio on his or her website. What does the copy sound like? It should be concise, straightforward, and simple to comprehend. It should also compel you to take action after you've finished reading it, whether that action is making a purchase, signing up for a mailing list, or simply continuing to read. Nothing will persuade you that the copywriter is worth hiring unless you see their portfolio.
A list of clients / a resume
A copywriter does not require any specific qualifications to begin working. Some copywriters have earned degrees in English or journalism, while others are self-taught and have learned their profession from the bottom up. Instead of inquiring about your copywriter's qualifications, inquire about their experience. Who have they previously worked for? What did they do for the other customers? The answers to these questions should reveal everything you need to know about the copywriter's suitability for your project.
Some copywriters list their rates up front, while others prefer to provide quotations only after receiving an inquiry. Make sure you have something to compare your copywriter's rates against, regardless of how they like to reveal them. Take a look around. You wouldn't settle for the first house or automobile you saw, and you shouldn't settle for the first copywriter you come across. However, once you've gathered some quotations, don't make the mistake of assuming that the lowest quote is the best deal. Make certain you're comparing apples to apples. Be wary of "article mills" which sell content for as little as a few bucks each time. These businesses frequently use inexperienced writers, many of whom are illiterate in English. Remember that you get what you pay for, and if a quote appears to be too good to be true, it most often is. For website copywriting, the going rate is about.
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