What's the 10 ways to grow your YouTube channel
There’s no denying that video marketing has been on the rise over the past few years, growing ever more popular and accessible for brands. While popular sites such as TikTok, Facebook and Instagram and your website are great places to invest, creating a YouTube channel might be the best place to promote your brand as individuals spend one billion hours each day watching videos on this platform. Often referred to as the world’s ‘second-largest search engine’, YouTube can help people find your content quickly and drive
Engagement - if you know a few tricks and understand the fundamentals of making creative videos. Here are 10 of the best tips to grow your YouTube channel.
* Build Your Videos Around a Single Keyword/Topic
Building your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience. Marketers that don’t know SEO risk missing this step to rank videos, but, it’s crucial to include it if you want your videos to get the maximum amount of viewers. Use a keyword tool like KeywordTool.io, which is specific to YouTube, to look for the most searched keywords in the niche you want to target. It is important to pick your keyword before you craft your video content, as it helps you construct the best information around that specific topic. It also helps you remember to include your keyword naturally throughout the content, so YouTube picks it up when closed captions are added. Once you choose a keyword, check out the videos that currently rank for that topic to make sure you’re on the right track in terms of intent, and always optimize your title and descriptions. By doing this, you will generate more search traffic with SEO on YouTube.
* Reuse Existing Top Performing Content
Of course, the best way to grow your YouTube channel is to create and distribute great content. But that content doesn’t always have to be built from scratch. Some of your best videos can be created from engaging, valuable, useful, and actionable content you have already.
* Engage with Your Audience
It's important not to overlook the fact that YouTube is a social media channel, and therefore demands social interaction. If you’re just posting videos without encouraging comments and discussion, you’re missing a trick.
* Get Branded
So your content may be great, but does your channel look appealing? If you want visitors to take your YouTube channel seriously and subscribe, you need to look professional.
* Promote Your YouTube Videos on Other Social Channels
One of the wonderful things about social media is that you can cross-promote content on different channels. Promoting your YouTube videos on your other social channels is the easiest way to grow your audience.
According to Digital 2021: Global Overview Report, there is a significant overlap in users across social media platforms, with YouTube seeing huge engagement of over 90% amongst users of all the top channels. This means that it’s a channel to be reckoned with when it comes to marketing activities and engagement.
* Show Up & Stand Out
If you’re running YouTube by yourself or as part of a small organization, it can be extremely beneficial to personalize the channel by participating in videos. When you put a face to a brand, your audience can more easily connect with you as an individual. This is especially important for vloggers; fitness, life, or business coaches; and solopreneurs.
* Post Great Thumbnails & Leverage YouTube Cards
They may seem like a small thing (well, they are), but thumbnails can have a big impact. YouTube advertises other videos via thumbnails in its sidebar, so you want yours to stand out amongst the pack.
The same goes for YouTube search. Videos with a catchy title and appealing thumbnail usually rank higher, even if the content itself isn’t as valuable because they have a higher click-through rate (CTR). To get your CTR where it needs to be, try using tactics such as highlighted areas, arrows, large text, and unexpected or eye-catching l images.
* Increase Your Uploading Frequency
This may sound intimidating at first, but to grow your audience, you need to increase your posting frequency to at least one video a week. Don’t worry; you don’t need a design firm or big advertising company to get this done. Today’s smartphones offer excellent video recording ability, and tools such as Animator make editing videos easy to create video content on a budget.
* Increase Your Uploading Frequency
Free Toolkit:
This may sound intimidating at first, but to grow your audience, you need to increase your posting frequency to at least one video a week. Don’t worry; you don’t need a design firm or big advertising company to get this done. Today’s smartphones offer excellent video recording ability, and tools such as animate make editing videos easy to create video content on a budget.
* Become a Social Video (& YouTube) Expert
Video as a content format keeps going from strength to strength. According to ‘The State of Video Marketing’ report, 86% of businesses use video as a marketing tool and 87% of marketers report positive ROI in its performance. As audiences become more visual and platforms such as TikTok grow in popularity, marketers should understand the role of video and how to use it effectively across all social media channels.
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