SEO The full form of SEO is "Search Engine Optimization". SEO is a process of taking help from a Website or internet or piece of higher rank content on Google. In simple words, Search Engine Optimization means taking a piece of online content and optimizing it. SEO is a good career for new generation, it gives you access to diverse opportunities. SEO helps you to work from home, take client or even start and grow your own website. It is a good opportunity for today's generation, you don't need to develop a company, you just have to use your mobile phones, computers or laptops etc. for work. You can work from home but sitting at a place, don't need to move from one place to another. SEO is so simple it's not hard, you can get 95% of work just by doing 5% of work. You don't need to hire a professional staff .SEO is very simple and unless, you are by yourself a very large company it's probably not a worth of hiring somebody else. SEO is important because it keeps the search result fair. SEO also improves user experience, making it more likely for a customer to become a repeat buyer. It is cost_effective. If you are working in a tight budget, then SEO is a great way to drive qualified traffic to tour site without directly paying for it There are two kinds of SEO: 1:ON pages SEO: On pages SEO consist of anything you can control on your own websites to improve your own ranking. This refers to keyboard pressure, header text etc. 2:OFF pages SEO Off pages SEO consist of anything done on other websites that may influence your ranking. This is only referred to link. SEO is so essential. Whatever your business is new or old, Small or large, struggling or successful, SEO is a way of your online success. Even if you're the only person in your industry, SEO is still critical. Advantage and Disadvantages of SEO Advantages: 1:SEO is totally free of cost. It only depends on how much time you invest on it. 2: There is no latency for mobile users, SEO is mobile friendly 3: Potential costumers find your sites just because of SEO .SEO is customers friendly 4:Using local SEO tools such as Google My Business can help you to improve your localized traffic. Disadvantages: 1:If you rank high on SEO, the companies that rank high will start targeting you, which means that you're always on your toes. 2: SEO isn't a fast working process. It brings the results very slow. 3:SEO doesn't promise results .like if you update all your contents and sites features and still not find your site has improved. 4: SEO Can be changes. One small change to SEO, and you can be top of the search result one day and the next day you find your site greatly demoted. 5: You need to always be on the top of your game, Which may requires some financial investment. One example is websites that haven't been upgraded to responsive design will be penalized.
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