Mukesh Ambani's Reliance Consumer Products Limited (RCPL) has launched a rehydration drink named RasKik Gluco Energy. Priced at just ₹10, this single-serve drink comes with the tagline "Recharge with Glucose." It combines electrolytes, glucose, and real lemon juice, offering an affordable and refreshing solution for hydration and energy needs. Additionally, RasKik Gluco Energy will soon be available in a 750ml pack.
Under the RasKik brand, a range of energy drinks is currently available, including variants like Mango, Apple, Mixed Fruit, Coconut Water, and Lemon Water. Additionally, there are plans to expand the portfolio with fruit varieties and flavors based on different regional preferences.
What did the company official say?
Ketan Modi, Chief Operating Officer of Reliance Consumer Products, stated, "As a company, we deeply understand Indian traditions and are reintroducing them through our brands to Indian consumers. RasKik Gluco Energy brings the same flavor of traditional rehydration that our mothers have been offering us since childhood. Whether during or after sports, or to beat the heat, an energy drink is always there. RasKik Gluco Energy is not just a beverage—it's much more than hydration. It has been crafted with the needs and preferences of Indian consumers in mind."
The current status of Reliance's stock
Meanwhile, on Monday, shares of Reliance Industries Limited, the parent company of Reliance Consumer, closed at ₹1,218.20 on the BSE, marking a decline of ₹33.15 or 2.65%. It is worth noting that the stock market witnessed a massive crash on the same day, with the Sensex plunging by 1,300 points, leading to an estimated loss of ₹11 lakh crore for investors.
You must be logged in to post a comment.