The rumors first gained traction after the Duchess was spotted at a lavish Los Angeles dinner hosted by Emma Grede in mid-October. The event was a high-profile, "women-empowerment" affair, complete with curated social media posts showing the two women smiling together. Markle’s brand, As Ever, even supplied the wine for the occasion. The optics were carefully managed, sparking widespread chatter about a potentially lucrative future Collab with the woman behind billion-dollar brands like Skims and Good American. This latest Setback comes as a significant blow to the Duchess, especially after previous struggles with her initial brand, American Riviera Orchard.
The potential for a high-profile Collab with Emma Grede was viewed by many as a potential game-changer for As Ever, and thus a major opportunity for Meghan Markle. Grede is known for her Midas touch in the celebrity business world, transforming her partners into mega-millionaires. A partnership would have lent instant credibility and a proven business strategy to the Duchess's brand. Instead, the public SNUBBED has left the brand, As Ever, in a precarious position.
This isn't the first Setback the Duchess has faced in her post-royal business endeavors. Both her Netflix output and her Spotify deal ended prematurely or with mixed results.
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