Imagine a place with HUGE trees.
These trees have abundant fruit at the top.
The problem is that the fruit is up high in the branches.
To reap the rewards, you must climb to grab the fruit.
There are two ways to accomplish this: Tom’s way or Mario’s way.
- Tom is a go-getter. He has amazing skills climbing trees and knows confidently that every single day he will eat his rewards.
Mario has a different approach: He invests time thinking how to gather fruit faster and easier.
- He starts building several ladders to climb the trees.
- He gets help to reap his rewards faster while he continues to think how to make this even better.

- He builds faster and easier tools to accomplish his goal, making it easier, safer and more efficient.
Mario doesn't have to climb the tree to access the fruit day in and day out, he has his tools and helpers doing it for him every single day.
What’s the difference?
- Tom focused all his efforts on reaching the fruit;
- Mario focused all his efforts on creating something and hiring others to reach the fruit.
To answer your question:
What mindset do you need to become an entrepreneur?
Stop working for money!
Start working on creating what will make you money! How can entrepreneurs overcome the fear of failure? To overcome fear of failure, we must change the idea of failure — as entrepreneurs, we call it TESTING or the learning process.As entrepreneurs, we learn by DOING.
Here’s the problem:
Today’s economy is all about innovation.
How can we succeed if we can’t overcome the fear of trying new things to discover what works?
In Elon Musk’s words:
“Failure is an option here. If things are not failing, you are not innovating enough.” Failure is nothing more than a social idea — a JUDGMENT imposed by our outdated Industrial Age educational system.
Think about how we’re all evaluated around standardized testing:
“If you don’t fit into this ‘mold’ you’re a failure!”
As entrepreneurs, if we want to succeed in today’s world, we must be willing to throw ourselves out there and make mistakes.
“I have not failed. I’ve just found 10,000 ways that won’t work.” - Thomas A. Edison
Failure is just a step of any learning process…
Don’t ever let it stop you! Why do only few startups succeed?
Most people will never start.
Most of those few who start won’t continue.
Most who continue will eventually give up.
Sometimes winning is persisting until you’re the last one standing. What does it mean to have a business mindset? Here, a few examples:
We focus on strategy.
Most focus on hard work.
Our attention is in producing.
Most people’s attention is in consuming.
We have good debt.
Most have bad debt.
We’re selling.
Most are buying. We invest in knowledge.
Most invest in degrees.
We improve our soft skills.
Most obsess on their technical skills.
We want to stand out.
Most want to fit in.
We invest our time.
Most sell their time.
We invest our money.
Most spend their money.
We spend time learning.
Most spend time on Netflix.
We leverage social media.
Most consume social media.
We invest.
Most save.
We’re focused on our business.
Most are focused on other people’s businesses.
We hire people.
Most work for people.
- He starts building several ladders to climb the trees.
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