So you want more Instagram followers, right? Lately, people have been putting a lot of emphasis on having lots of followers. Some even say that it’s not worth your time unless you have a massive following. Is there something to this? Probably not, but it doesn’t hurt to review the facts either. You see, having lots of followers is not the same thing as being popular. Sure, some users will see this as an automatic sign that they are doing something right...but the truth is most of us probably don’t know this. In fact, studies have shown that only about 5% of all Instagram users follow anyone back. Meaning, if you had 100 people follow you today and none of them were coming back tomorrow...you might as well be an island! In this article we'll take a look at why so few users actually come back for more and how you can create the perfect strategy to get more followers yourself.
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Why So Few Instagram Users Come Back For More
It’s not that we don’t want them to come back, it’s just that we don’t know how. You see, unlike, say, Facebook where you’re able to see who is interacting with your content and who is not, Instagram has no way of telling you this information. Basically, what this means is that there is nothing that tells you who is coming back for more and who isn’t. This makes it really hard to build a large following. Now, let’s be clear, it’s not that there is anything inherently wrong with Instagram. In fact, it’s a fantastic social media channel that has a lot to offer. But if you want to grow your brand, you need to be aware of what’s going on outside Instagram. You need to know who is seeing your posts and who is not. You need to know if anyone is coming back for more. Also visit Instagram Engagement Calculator
Research shows that popularity doesn’t equal popularity
Research has shown that there is no link between the number of followers you have and your popularity. In fact, you might be surprised to learn that the Instagram accounts with the most followers are actually the least popular. Let this sink in for a second. The more followers you have, the less popular you are. This is not because of your followers; it’s because of your content. Instagram, like any social network, is all about what you post, not who you follow.
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Likes and comments are different things on Instagram
Like on Facebook, where you can comment on someone else’s posts, on Instagram you can’t comment on your own posts. Now, this might not be a huge deal to you, but it might be to your followers. Instagram has started to give users the option to turn off comments on their posts too. But, if you really want to engage your followers and build a relationship, you need to comment on other people’s posts. You see, it’s really obvious when you’re only posting your own content; people just don’t have enough to say on these posts! So comment on other people’s posts to show your followers that you’re interested in their content.
Don’t forget to build a brand presence on your own website and in other social media channels
So here’s the deal: you want free Instagram followers, but you don’t want to make your Instagram presence about your business. What’s the solution? Build your Instagram brand on other channels too. You see, if you’re going to build a large Instagram following, you need to start building your brand outside of Instagram. Start building your Instagram brand on your own website. Create an About Us page with a bio, a list of services and a pricing structure. Start posting stories from your account. Start following other Instagram accounts. Start building your brand outside of Instagram and your Instagram following will follow along with you.
Find real people you can add to your following with ads and automation
Now for the important part! Finding real people you can actually add to your following is the key to getting more Instagram followers. The good news is that there are a lot of good ways to find real followers. We’ve compiled a list of some of our favorites below. We recommend trying more than one method to find real people you can add to your following. And remember, the more real people you can add to your following, the better. Your first step should be to take a look at your competitors Instagram accounts. You can check out the profiles of your competitors to see who they are and what they are posting. You can also see who they have added as their followers. If you notice that any of your competitors have a large following on Instagram, start there. You can also take a look at hashtags that you regularly use on Instagram and see who is using those hashtags. You can easily add your followers to these accounts by using the Instagram Direct Message option. You can also buy Instagram followers so you will be worry anymore.
Defining who you want to target is the key to getting more followers
Before you start adding people to your following, you need to think about who you want to add. You see, when you’re looking at your competitors and seeing who they have following them, you want to keep in mind one thing. Who do your competitors want? If your competitors are posting more engaging content and posting more pictures of people than you, you need to make it a priority to find real people and add them to your following. You also want to make sure that you’re posting less about the product and more about the person.
Conclusion
Instagram is a fantastic social media platform, but it’s not a popularity contest. If you want to grow your following, you need to think about what you post, not who you follow. You also need to think about building a brand presence on other channels too. Building a brand presence outside of Instagram will help you build a bigger following. And, lastly, you need to find real people to add to your following. Now, we understand that building a large following can be really daunting. You might be thinking that this is too much work and that there's no way you can do it. Or, you might be thinking that there's no way your current strategy will work. But remember, it's better to try and fail than to never try at all.
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