Public interest journalism can be saved when the big digital platforms and news media organizations come together and join hands. This was the undercurrent as an eclectic panel presented their views during a webinar on 'Decoding the Publisher-Platform Relationship' on Friday. The discussion was part of the DNPA (Digital News Publishers Association) Dialogues presented by e4m.
The dialogue revolved around how an ideal relationship can be forged between news publishers and big tech platforms in rebuilding the business of journalism. The panelists also deliberated on solutions to bring about a consensus between digital platforms and news organizations. Speakers underlined the role of competition regulators in ironing out differences between tech companies and news publishers on matters of revenue-sharing and transparency. They discussed ways to bring about fairness in publisher-platform relationship.
The intricacies of Australia’s News Media Bargaining Code, which was rolled out last year, were also highlighted.India’s digital news publishers can learn from Australia and Canada’s news media bargaining codes as they seek fairness in how Big Tech platforms collaborate with them, he added.
Peter Lewis, Director, The Australia Institute, underlined that it shouldn’t be seen just as a Code, but a part of a substantial piece of public policy. “When we are talking about digital platform, we are not talking about tech companies, but powerful marketing monopolies.” He added the Code is meant to regulate and limit the growing power of digital platform. “When we talk about the Code, we shouldn’t think about it only as a transaction but as a good policy too.”
Emma McDonald, Senior Policy Advisor, Minderoo Foundation, spoke on why collective will and willingness between both the big digital players and news organizations to support the Code is super important.India’s digital news publishers can learn from Australia and Canada’s news media bargaining codes as they seek fairness in how Big Tech platforms collaborate with them, he added.
Peter Lewis, Director, The Australia Institute, underlined that it shouldn’t be seen just as a Code, but a part of a substantial piece of public policy. “When we are talking about digital platform, we are not talking about tech companies, but powerful marketing monopolies.” He added the Code is meant to regulate and limit the growing power of digital platform. “When we talk about the Code, we shouldn’t think about it only as a transaction but as a good policy too.”
Emma McDonald, Senior Policy Advisor, Minderoo Foundation, spoke on why collective will and willingness between both the big digital players and news organizations to support the Code is super important.Sims, who was instrumental in helping the Code, pointed out that threat of arbitration and concrete mechanisms were required to bring the Big Tech players to the negotiating table, adding the Code is a great way to getting paid equitably from social media platforms for displaying journalistic content they publish.
India’s digital news publishers can learn from Australia and Canada’s news media bargaining codes as they seek fairness in how Big Tech platforms collaborate with them, he added.
Peter Lewis, Director, The Australia Institute, underlined that it shouldn’t be seen just as a Code, but a part of a substantial piece of public policy. “When we are talking about digital platform, we are not talking about tech companies, but powerful marketing monopolies.” He added the Code is meant to regulate and limit the growing power of digital platform. “When we talk about the Code, we shouldn’t think about it only as a transaction but as a good policy too.”
Emma McDonald, Senior Policy Advisor, Minderoo Foundation, spoke on why collective will and willingness between both the big digital players and news organizations to support the Code is super important.
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