What is YouTube marketing?

YouTube Marketing is the process of promoting your business on YouTube through videos and ads. Because video is such a powerful medium, YouTube is growing faster than any other platform. It is the second most visited site in the world after Google. Since its inception, it has accounted for almost 2 billion monthly active users around the world. So if you want to diversify your traffic sources or just introduce your business to your target audience, YouTube marketing is the answer.

YouTube marketing is a strategy that involves a powerful combination of tactics to promote products/services or brands. This includes creating and uploading promotional videos to the company's YouTube channel, working with influencers, and using YouTube ads, etc.

Top 4 YouTube Marketing Advantages: Traffic, Visibility, and More

When it comes to digital marketing, there are many platforms to choose from. While popular sites like Facebook, Instagram, or your business website are great places to invest, having a YouTube channel can be the best place to promote your business online.

We all love videos. We love going to the movies, we love watching the videos people post on Facebook, we love streaming videos so we can keep up with shows like Orange Is the New Black and The Crown, and we love diving down rabbit holes on YouTube. Need? Say more? A video is convincing! It's like we can't help ourselves. How many times have I seen the video of the hamster eating a carrot? More times than I'm willing to admit!

Main advantages of YouTube marketing.

Heavy traffic.

YouTube is growing exponentially, with over 5 billion videos consumed every day! This is much more traffic than any other platform out there. Even if you don't create many videos for your business, you can still easily reach an audience by advertising your content on other people's videos. There is so much traffic on YouTube that you are guaranteed to find potential customers as long as you cater to their needs. Here are some YouTube statistics you should know.

· YouTube receives 30 million visitors a day.

· Every minute 300 hours of video are uploaded to YouTube.

· 68 percent of YouTube users say that videos help them with their purchasing decisions.

· The number of small and medium-sized businesses advertising on YouTube has doubled in the last two years.

· YouTube is available in a total of 76 different languages (this covers about 95 percent of the internet population).

· YouTube has its local versions in more than 88 countries.

Higher Conversion Rates.

If a picture is worth a thousand words, a video is worth a million words. Also, videos can evoke emotions more than any other form of content. They make your messages go from being static text to being dynamic and attractive, bringing your business to life. They also help build trust and authority between people in a unique way. This entertaining and engaging form of content has the power to increase your conversion rate by 80 percent.

Greater visibility on Google.

You may have noticed that videos appear more frequently than other forms of content in Google search results. You can take advantage of this by writing high-quality content on your website and creating videos from this content on YouTube. Doing so will build backlinks to your website, which means your business will be found more often in Google searches. By using YouTube marketing, you also increase the online authority of your business. The more authority you have with Google, the higher your page will rank on Google's search engine results page.

Here are some tips you can use to increase the authority of your website using YouTube:

· Get other websites to embed your videos on their websites.

· Associate your website with your YouTube channel.

· Share your videos on other social media platforms.

· Use different video styles to engage more with your consumers.

Build your email list on YouTube.

One big advantage of YouTube marketing is that you can build your email list through YouTube. There are several programs available that allow you to insert your registration form directly into YouTube videos. A video can be temporarily paused for the viewer to enter their information and subscribe to your list. This approach makes it easy to build your email list while providing quality content to your audience.

Here are some of the most common ways to build an email list on YouTube:

· Use lead magnets.

· Add annotations.

· Add cards.

· Run YouTube ads.

YouTube offers every business an incredible opportunity to get more traffic and customers. However, it is also a very competitive place. This means you can't just start uploading videos and expect to see results overnight. Many large companies jump into YouTube marketing without a strategy.