Tumblr (stylized as Tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Carp in 2007 and is currently owned by Automatic. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs. Bloggers can also make their blogs private. For bloggers, many of the website's features are accessed from a "dashboard" interface. As of July 2021, Tumblr hosts more than 529 million blogs.
History
The development of Tumblr began in 2006 during a two-week gap between contracts at David Carp's software consulting company, Divisible. Carp had been interested in tumble logs short-form blogs, hence the name Tumblr, for some time and was waiting for one of the established blogging platforms to introduce its tumble logging platform. As none had done so after a year of waiting, Carp and developer Marco Garment began working on their platform. Tumblr was launched in February 2007, and within two weeks had gained 75,000 users. Garment left the company in September 2010 to work on a notepaper. In June 2012, Tumblr featured its first major brand advertising campaign in conjunction with Adidas, which launched an official soccer Tumblr blog and bought placements on the user dashboard. This launch came only two months after Tumblr announced it would be moving towards paid advertising on its site.
Features
Blog management Dashboard:
The dashboard is the primary tool for the typical Tumblr user. It is a live feed of recent posts from blogs that they follow. Through the dashboard, users can comment, weblog, and like posts from other blogs that appear on their dashboard. The dashboard allows the user to upload text posts, images, videos, quotes, or links to their blog with a click of a button displayed at the top of the dashboard. Users are also able to connect their blogs to their Twitter and Facebook accounts; so whenever they make a post, it will also be sent as a tweet and a status update. As of June 2022, users can also turn off weblogs on specific posts through the dashboard.
Queue: Users can set up a schedule to delay posts that they make. They can spread their posts over several hours or even days.
Tags: Users can help their audience find posts about certain topics by adding tags. If someone were to upload the picture to their blog and wanted their viewers to find the pictures, they would add the tag.
Mobile
With Tumblr's 2009 acquisition of Tumble retie, an iOS application created by Jeff Rock and Garrett Ross, the service launched its official iPhone app. The site became available to BlackBerry smartphones on April 17, 2010, via an Obelix application in BlackBerry World. In June 2012, Tumblr released a new version of its iOS app, Tumblr 3.0, allowing support for Spotify integration, hi-res images, and offline access. An app for Android is also available.
A Windows Phone app was released on April 23, 2013. An app for Google Glass was released on May 16, 2013. Inbox and messaging Tumblr blogs have the option to allow users to submit questions, either as themselves or anonymously, to the blog for a response. Tumblr also previously offered a "fan mail" function, allowing users to send messages to blogs that they followed. On November 10, 2015, Tumblr introduced an integrated instant messaging function, allowing users to chat with other Tumblr users. The feature was rolled out in a "viral" manner; it was initially made available to a group of 1,500 users, and other users could receive access to the messaging system if they were sent a message by any user that had received access to the system itself. The messaging platform replaces the fan mail system, which was deprecated. The ability to send posts to others via the Dashboard was added the following month. In November 2019, Tumblr introduced "group chats"—ephemeral chat rooms surfaced via searches, designed to allow users to share content in real-time with users who share their interests. Posts would disappear after 24 hours and could not be edited. The group chat function was discontinued on September 22, 2021.
USAGE
Tumblr has noted the socially progressive views of its users. In 2011, the service was most popular with the teen and college-aged users system, with half of Tumblr's visitor base being under the age of 25. In April 2013, the website received more than 13 billion global page views. User activity, measured by the number of blog posts each day, peaked at over 100 million in early 2014 and declined in each of the next three years, to approximately 30 million by October 2018. As of May 2019, Tumblr hosted over 465 million blogs and more than 172 billion posts in total, with over 21 million posts created on the site each day.
Tags tagging system on the website operates on a hybrid tagging system, involving both self-tagging (user write their tags on their posts) and an auto-manual function (the website will recommend popular tags and ones that the user has used before.) Only the first 20 tags added to any post will be indexed by the site. The tags are prefaced by a hashtag and separated by commas, and spaces and special characters allow, but only up to 140 characters total per tag. There are two main types used by Tumblr users: descriptive tagging, and opinion or commentary tagging. Descriptive tags are usually introduced by the original poster, and describe what is in the post.
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