What is the refund policy of Clickbank?
Releasing a new product on Clickbank has always been a time of high hopes. What we are thinking of is finding a product out there in the market that you take for granted and is one of the biggest sellers of people who write books. And there’s no reason to believe that any single product on Clickbank can just get there.
It is good to get into this situation with your eyes open yet and know that one thing can put a monkey screw in the best marketing plan for a product. And that is Clickbank's refund policy. Now a good return policy should be at the heart of a market like Clickbank so that people can buy with confidence knowing that they can get a refund when the time comes. And since Clickbank is a full merchant account itself, they can manage refunds directly.
Unfortunately the iron-back refund policy is also an open door for people trying to manipulate the system. Even the best products with a large army of happy and satisfied customers, you will be asked for a refund from time to time. That is to be expected. But if someone is trying to get your product to milk for a free refund policy from Clickbank, that's just not right.
Clickbank's comprehensive tracking system tells us that 5 percent of sales in their markets are returned as refund requests. If you give the buyer a refund, you can hear any kind of complaint. Some of them are legal and some are amazing. And some will not simply explain why they want a refund. Many of these refund requests, issues you face with an illegal buyer.
The problem is that all ClickBank products are digital products. This means that your e-book, your software product or your music can be downloaded and paid for and then the buyer can ask for a refund, without any questions. And because the product is digital, it is foolish to question the product because they have a copy on their computer and are probably copied to other computers. You can paint it the way you like, its obvious theft no matter how you cut it.
This is a difficult problem to solve. Although the entire Clickbank community is collectively barred from fighting this problem, the only solution available is weak. A system of reference can be established for recorded users who were regular customers of the refund policy. Then if that index system really works, you may be refusing to be served on a refund policy that had been "issued". But this is a system full of holes completely. The refunder is stealing the product through the guts so they will be one step ahead of your tracking list. It is not too difficult to return to Clubbank as a customer with a new ID and a new credit and your tracking system is available through the window.
It would be good to end our conversation with the announcement that the problem has been resolved. But not yet. Clickbank is aware of the problem and puts a lot of time and effort into it. But for now we will have to wait until Clubbank comes up with a solution. But it still has to support a strong refund policy because that is what makes Clickbank a strong market. And if you have to pay the full 5% but keep 95% of the sales that Clickbank brings to you, that's not too bad.
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