With the spread of the live streaming feature, there are many live platforms available in the market. Which one to choose? The answer to this question depends on many factors – after all, all tools have strategic value.
To choose where to live, it's important to know your persona and keep in mind the objectives of your broadcast. Thus, you will be able to analyze the particularities of each platform and find out which – of which – are more suitable.
Below, you can check out the main options for live broadcasting tools and what each can offer.
1. Social Networks
First, you can turn to the main social networks – Instagram, Facebook, YouTube, or even LinkedIn. As they are free platforms, you can direct your investment to other technical aspects of life.
Plus, you can use the feature to increase your broadcast reach and gain greater brand visibility – and why not boost your social media channels?
Want to know how to make lives on major social networks? Check out this guide .
2. Live Streaming Software
What if the goal is to use your own platform, adapted to your company's visual identity? There is a possibility that you can use live streaming software.
Unlike social networks, this tool can be used to create a private life. In other words, password access guarantees the confidentiality of the information and even allows monetization.
This is a proprietary environment; this option allows you to have more information about your audience through reports. In this way, one can also use its live stream to capture leads.
3. OTT platform
Taking the hook from the previous item, another solution is to make your life directly from an OTT platform. It is a concept of distributing content directly to the user via streaming.
Despite seeming somewhat restricted to giants like Netflix and Amazon, this video platform requires increasingly smaller investments and becomes more accessible with technological advances. Not to mention the possibility of using different content formats, including lives.
All benefits of the live broadcast program apply to this option. Here, you can use lives to create a community and as one of the pillars of your content strategy.
4. Multistreaming
What happens if you want to broadcast your life on more than one platform? This possibility is real, thanks to what we call multistreaming. For this, it is necessary to use a cross-platform relay program.
It is noteworthy that this option does not exclude the need to use a professional encoder. You will need to use the stream key provided by the software.
As you can imagine, the reach is even greater with this solution. However, it is important to emphasize that it will require more effort to maintain interactivity – after all, there will be more chats to monitor.
There are some options like Restram.io and Streamyard available on the market. These are options that provide some features for free, although it is necessary to invest to use all the features.
This article was written by Netshow. Me. Founded in 2013, the company has performed over 10,000 live broadcasts worldwide – and yours can add to that number.
You must be logged in to post a comment.