Different ideas are emerging about what AdSense will look like in the future and how the system will change.
First, target algorithms are much better and more powerful than they are now. This has been evident for many years with the Google search engine, and it should come as no surprise that this has happened with AdSense. Advertisers will look for more optimal results. Advertisers who manipulate their content to make more content pay keywords may find it difficult to do so unless it fits their content properly.
AdWords advertisers need more protection against click fraud. Google recognizes this as a critical issue that needs to be addressed as soon as possible, and there is no doubt that this will happen as soon as possible. Those with high levels of traffic at the moment can easily hide the IP address and increase the CTR (click-through rate).
Google is always eager to improve its products, and this has been seen before in AdSense. Search engine company Site-Targeted AdSense has introduced CPM, "smart pricing," and domain blocking, and other similar sites may already have added improvements.
One such example is the option where the advertiser has more control over where the content is displayed. This means preventing your site from appearing on multiple addresses that host AdSense banners.
Another advanced idea is to integrate Google AdSense into other forms, such as newspapers or television. While this may seem more like the science-fiction side of facts, there is no indication that this may not be the case.
With Google's strong Advertising Network, they can hire or allow offline distributors to create a format for AdWords ads in search and offline content.
AdSense can implement more options for publishers, allowing them to specify their own keywords. Although Google is reluctant to do so, there are no indications that this will not happen in the future.
Also, many people are demanding a clear explanation of the AdSense pricing policy. Google has not given any indication as to why this is not public information, but at this time, such information is unlikely to be in Google AdSense.
Another feature found in AdSense is that it allows website publishers to see which links are generating clicks and which keywords are getting them.
As profits become more transparent,, it will probably only promote websites,, which could be a major issue putting the whole system at risk. Most people can create AdSense-only sites designed to benefit only through AdSense.
Even though this is already happening today, it would be not very intelligent for Google to put such tools in the hands of such publishers.
However, one thing that can happen is that users will find a way to solve their problems with less AdSense revenue on their sites. This can be done through an on-line wizard or something similar that suggests website owners based on their content.
But the main mantra of today is the RSS. The possibility of users sending targeted ads directly to their side without any navigation is becoming a reality with RSS. And there are clear indications that Google will not pass up such an opportunity.
"Interactive television" and similar things have been trying to do for the last while. But the internet is a good medium for this because there is no interactive medium like the internet.
But in the end, it's mostly speculation, and we surprise Google with unexpected new features.
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