There are lots of ideas coming up about what AdSense will look like in the future and how the system will change compared to what it is now.
First, it is clear that identifying algorithms will be even better and more powerful than they are now. This has been clearly seen by Google's search engine over the past few years and should not surprise us as this is happening with AdSense. Advertisers will be appearing in more relevant result and those advertisers who deceive their content to allow high-paying keywords to appear may find it difficult to do so unless it is really relevant to their content.
Another thing that should happen is more protection for AdWords advertisers in terms of click-through fraud. Google acknowledges that this is a very essential issue that needs to be resolved as soon as possible and it will no doubt happen very quickly. At the moment those with the high levels of traffic, can easily hide IP addresses and increase Click Rate(CTR).
Google is always committed to improving its products and this has been seen in AdSense. The search engine company has introduced the site-based AdSense CPM, "smart pricing", domain blocking and will likely to have additional improvements added to other similar sites.
One such example is the option for the advertiser to have more control over the content displayed. This may also mean blocking your site from appearing on a number of addresses with AdSense banners.
Another developed idea is that Google will integrate AdSense into other types of media such as newspapers or television and more. This may seem to be more on the side of myth myths there is no indication that this may not be the case.
Google has access to an international list of more than 150,000 advertisers who can choose to enter offline markets in various countries. With all strong network of Google advertisers, they can choose to nominate or allow offline distributors to create Adwords advertising, content and offline advertising formats.
Additional options can be applied to AdSense publishers, which allows them to specify their keywords. Although, Google was very skeptical about this there is no indication that this will not happen in the future.
Also, many people want a clear definition of AdSense pricing policy. Google hasn't provided any indication so far as to why this is not a public information but at the moment it seems unlikely that such information will ever be available to Google AdSense.
Another feature we might find in AdSense is that it will allow website publishers to see which links generate clicks on their website and based on which keywords get there.
This may end up being a major problem that could threaten the entire system as it may only promote adsense websites as profits become apparent. Most people may only create AdSense sites which are designed to generate income through AdSense.
While this is already happening today, it would be foolish for Google to place such tools in the hands of its publishers.
However, one thing that can happen is for users to fix their problems with the low AdSense earnings on their site. This can be done by using an online wizard or something similar having same feature that can make suggestions to website owners based on their content.
But the biggest buzzword of the day is RSS. The possibility of sending targeted ads directly to users without having any need of navigation on their behalf becomes a reality through RSS. And there are clear indications that Google will not be allowing such an opportunity to pass.
This is the "interactive television" and the same things it has been trying to do for a long time now. But the internet is the best way to do this, because there are no more interactive ways like the internet.
But in the end, this is usually a guess and we will definitely have Google amazed us with new features we could not have imagined.
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