As AdSense has become the most popular publisher program with every click advertising cost, there are still flaws and disadvantages. Advertisers chose ads in search from its inception because they felt visitors would be less targeted. It is a real disadvantage and a definite meaning. If you visit the website and notice the ad, you may not pay particular attention to its content.
AdSense is also very popular, people can differentiate them from other ads. That’s why people may choose to ignore them. This has become a topic of discussion for bloggers, and there may be a lot of truth in this. Many blamed Google for this and their decision to add the text "Add by Google" at the bottom of the ad.
Many publishers fail to achieve the expected revenue when they launch the program. People who only get 30-40 visitors a day on their website can not earn a single dollar a day. Most advertisers talk about 1.5% - 5% off traffic for clicks on conversions, but only about $0.10 per click. Mathematics does not work well, but you can not blame the advertisers or Google for not getting enough traffic. It is crucial to bring targeted traffic to your website where ads are likely to be clicked, although it may be easier for publishers in other programs to allow statistics such as 75% of ad revenue.
Another disadvantage of AdSense is that it almost becomes difficult. Its presence on websites, which usually seem to be designed in a DIY manner, motivates people to associate them inseparably. This can only be solved by developing AdSense to become more attractive to ******* brands when currently using AdSense.
Google AdSense also faces the issue of click fraud, which accounts for more than 15% of the content. This means that particularly affected advertisers have switched to other programs or limited their ads to search.
This means less competition in content and less revenue for publishers. Publishers who previously had high-yield ads now need to adjust their content to make sure they get any ads. This is mostly the publishers' fault, but the thing is; If left unchecked, it can bring AdSense to its knees.
Google AdSense also has the disadvantage of not paying enough investment for its search program. Other same programs pay higher rates and can cause many problems for advertisers and publishers if publishers decide to move elsewhere. Although Google failed to pay enough dollars, for the search, another major issues with AdSense was that it did not have a powerful graphic advertising database. Most advertisers prefer to display ads graphically, although this is not yet implemented. There may be several other programs for PPC graphic distribution issues.
While this is not a problem for all publishers, many people complain that the ads on their websites are not changing, so they do not visit them as their frequent visitors do not see the new ads. This is a problem that can be solved by rotating the ads. However, if the ad spins, how does it connect with the pay per advertiser per click? These are just some of the issues that Google needs to address in order to be an AdSense market leader.
On the other hand, Ads also has major advantages and is the best on the market. Its CPC rates can be taken by advertisers so that they can use the service to lower their prices when they feel they are not getting results.
Despite many problems with AdSense, the program is still very popular among publishers, while Google Ads is still the most popular among advertisers; With more than 140,000 databases, Ads will be at the top in the near future.
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