What is the best tool to use for Facebook Analytics?

^{What is the best tool to use for Facebook Analytics?}

  ^{When it comes to analytics, Facebook Insights is a very powerful tool for those who want to track user interactions on their Facebook fan pages.}

  ^{Facebook's insights can be viewed by all of your page's admins and help you track the number of active users to better understand page performance.}

  ^{You can export page, post and video data from the Export Data tab. You can export up to 500 posts at a time.}

  ^{Highlights to remember:}

  ^{Page Data: Key page metrics such as source and audience details for engagement.}

  ^{The number of fans added will increase with the cost of doing so. A Page Like campaign is required to engage fans Cost per Like (CPL) depends on the target group, reach etc.}

  ^{Spamming a page with too many posts a day can lead to high contrasts. Ideally,  you should post 1-2 posts per day.}

  ^{We take engaged customers on average, because the number of fans participating each day is unique, but not on weekdays or multiple days.}

  ^{Page ER increases with increased cost and more engagement in terms of likes, comments and shares etc.}

  ^{However, if the page is just launched, you will notice that the page ER is very high and once the paid campaign starts it will decrease as the number of fans increases and hence the fan engagement is taken as the number of fans. If it is divided by a large number, its value ER is less.}

  ^{Post Data: Key Post Metrics for Reach, Impressions and Feedback.}

  ^{Measuring content and engagement:}

  ^{It is also helpful to know what content you have published that is the most popular on your page and creates the most engagement from your audience.}

  ^{The following Facebook terms describe some of the most popular insight scales you can use to measure content performance and engagement levels.}

  ^{Audience Retention: This metric describes your video views as a percentage of all views per minute, including videos less than three seconds long.}

  ^{Daily Page Activity: In addition to commenting or liking your posts, it also breaks down the various ways in which people interact with your Facebook page on a particular day.}

  ^{You can see when fans post to your page, upload photos or videos to your page (if enabled), write reviews, or mention your page in updates from their own or friends.}

  ^{Daily Story Feedback: How people have added or unsubscribed your articles by engaging your articles (via likes or comments) (your page's articles will not appear in their news feed in the future) on a particular day.}

  ^{Impressions: Impressions are gained in a fluid, global, diffused way. People can see multiple effects of a single post.}

  ^{For example, a person may see a page update once in a news feed, and then a second time if their friend shares it.}

  ^{Media Usage: This is the number of clicks and views on a particular day on a portion of the media content that you publish on your page, including video, photo or audio clip.}

  ^{Post Page Content or Feedback: This is the number of likes and comments on articles published in your page's news feed during the time period you choose.}

  ^{Page Views: Page Views, The total number of views of your Facebook page in the time period you choose.}

  ^{Pages to watch: This will help you to compare the performance of your page and similar page posts on Facebook.}

  ^{Post Views: Post views are the number of views that an article has been published in your Facebook page news feed over a period of time of your choice.}

  ^{Tab Views: This is the total number of views of each tab on your Facebook page when people log in to Facebook for a period of time of your choice.}

  ^{Video Views: This is the total number of times a video posted through your page has been viewed three seconds or more.}