The problem with competitive business goes well beyond lack of profits. Imagine you're running that restaurant in Mountain View. You are no different from dozens of your competitors, so you have to work hard to stand out. If you serve good food with low margins, you might not even be able to pay salaries to the employees. And you'll need to exert all your might: That's why small restaurants hire grandmas to work the register and kids to wash the dishes. Restaurants tend to underperform even at the highest rating rungs, where a culture of reviews and ratings and fierce competition, such as the Michelin star system, has created. (French chef, Bernard Loiseau, winner of three Michelin stars, was written as saying, "If I lose even one star, I will commit suicide." Michelin retained his rating, but in 2003 Loizeau himself killed when a competing French dining guide downgraded his restaurant.) The competitive ecosystem pushes people to commit cruelty or embrace death.

 Google's monopoly is different. Since it doesn't need to worry about competing with anyone, it has the widest range of ways to care for its employees, its products, and its impact on the entire world. Google's motto - "Don't be evil" - is a branding ploy, or rather a business that has succeeded at risking its own morals and existence. In business, is money important or is it all? Monopolists think about other things than making money; Non-monopolists cannot. In perfect competition, the business is so focused on today's margin that it cannot possibly plan for the long term future. Only one thing can keep a business standing through the daily tussle: that's the only monopoly profit.

Monopoly capitalism

  Internal monopoly is good for everyone, but what about outside? Do the bad benefits trickle down to the rest of society? Actually, yes: the profits come out of the customers' wallets, and therefore monopolies are worth resisting. But only in a world where nothing changes.

 In a stable world, monopoly is just one way of earning. If you corner the market for something, you can drive up the price; Others will have no choice but to buy from you. Think of the famous board game: the players move around, but the board never changes. There is no way to win by finding the best type of real estate. The values ​​of properties are fixed all the time, so you can try to infer them.

But the world we live in is dynamic: it is possible to invent new and better things. Creative innovations give customers more choice in a monopolistic world. Creative monopolies serve not only for the rest of society, but they serve as a powerful engine for the betterment of it.

  The dynamics of new monopolies themselves explain why old monopolies do not innovate. With Apple's iOS, the birth of mobile computing has dramatically reduced Microsoft's decades-long operating system dominance. Prior to this, IBM's hardware monopoly of the '60s and '70s had been overtaken by Microsoft's software monopoly. AT&T had a monopoly on telephone service in the 20th century, but now anyone can get an affordable cell phone plan from any provider. If monopolistic tendencies inhibit progress, they are dangerous and we will oppose them. But the history of progress is the history of better monopolies than dependencies.

  Perfect balance can describe the void that is most of the universe. It can also portend multiple occupations. But every new creation or discovery moves away from equilibrium. In the real world outside of economic theory, every business is really successful to the extent that it cannot do anything differently. Monopoly is also no exception. Monopoly is in every successful business.

  Tolstoy has said that: “All happy families are alike; Each unhappy family is unhappy in its own way. “In business it is the opposite. All successful companies are different: each achieves a monopoly by solving a unique problem. All failed companies are the same: they fail to survive the competition.