Our understanding of what drives geste and stations to pay for online news, still, remains limited. We use check data from six countries (France, Germany, Japan, Spain, United Kingdom, and the United States) to probe three suppositions (1) those who use public service media for online news are less likely to pay for/ express an amenability to pay because they have a reference price of zero for online news, (2) those who pay for print journals are more likely to pay for/ express an amenability to pay for online news because they have a reference price above zero for offline news, and (3) that youngish people are more likely to pay for/ express an amenability to pay for online news because they're more likely to have a reference price above zero for other digital content. Our analysis supports Suppositions 2 and 3, but not Thesis 1. Thus, paying for offline news increases the liability of paying for online news because it helps produce a reference price above zero. Still, consuming free online news from public service media doesn't by itself produce a reference price of zero for online news.Our understanding of what drives geste and stations to pay for online news, still, remains limited. We use check data from six countries (France, Germany, Japan, Spain, United Kingdom, and the United States) to probe three suppositions (1) those who use public service media for online news are less likely to pay for/ express an amenability to pay because they have a reference price of zero for online news, (2) those who pay for print journals are more likely to pay for/ express an amenability to pay for online news because they have a reference price above zero for offline news, and (3) that youngish people are more likely to pay for/ express an amenability to pay for online news because they're more likely to have a reference price above zero for other digital content. Our analysis supports Suppositions 2 and 3, but not Thesis 1. Thus, paying for offline news increases the liability of paying for online news because it helps produce a reference price above zero. Still, consuming free online news from public service media doesn't by itself produce a reference price of zero for online Private news media across the world are trying to develop pay models for news. Our understanding of what drives geste and stations to pay for online news, still, remains limited. We use check data from six countries (France, Germany, Japan, Spain, United Kingdom, and the United States) to probe three suppositions (1) those who use public service media for online news are less likely to pay for/ express an amenability to pay because they have a reference price of zero for online news, (2) those who pay for print journals are more likely to pay for/ express an amenability to pay for online news because they have a reference price above zero for offline news, and (3) that youngish people are more likely to pay for/ express an amenability to pay for online news because they're more likely to have a reference price above zero for other digital content. Our analysis supports Suppositions 2 and 3, but not Thesis 1. Thus, paying for offline news increases the liability of paying for online news because it helps produce a reference price above zero. Still, consuming free online news from public service media doesn't by itself produce a reference price of zero for online news.
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