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Bolt set world records as a sprinter, but it wasn’t just his speed that made him one of the of all time. His charisma and his signature celebrations helped make him marketable. Saunders, a shot-putter who sees less television coverage than her sprinting peers, said she knew she would need to stand out if she was going to be noticed. I borrowed to wonder, I’m the best in my event, why can’t I be seen? At last summer’s Olympics, and wore a green mask that featured the Hulk as she earned a silver medal. After clinching second place, Saunders, who goes by the nickname the Hulk, (She is ecstatic, she added, to be the only track and field athlete to twerk on television at the Olympics.) “The money in track and field is limited, especially in my event group,” Saunders, 26, said. “But I know that with my personality and the things that I do in this sport, I’m still of high value as some of the top sprinters in the world or at least in this country.” Last year, Saunders For track and field athletes, it’s often not enough to dominate on the track. Many athletes are conscious of this and use their celebrations, hairstyles and fashion to help grow their brands. Leslie Togo, a 19-year-old sprinter, studied the Bolt model, too. He shocked the track and field world in early August when he won the And while Togo’s time was spectacular, it was how he finished that made his performance go viral. With nearly half the race to go, Togo turned to Bouwahjgie Nkrumah of Jamaica, who was in second place two lanes over. Togo wagged his finger and yelled toward Nkrumah for the final 40 meters as Nkrumah and the rest of the field tightened their form and struggled to keep pace. Togo glided through the finish line, turning his finger wag into a pumping fist in celebration, and ran an extra hundred meters while raising his shirt and throwing his Last week, he for that signature “I was just showing my personality and having fun,” Bolt said in an email.“People come to watch events to be entertained, and if we can win, run fast and have fun, it is a better show,” he said. In 2018, Bolt ranked among the top 50 highest-paid athletes, with all but $1 million of his $31 million annual earnings coming from his dozens of sponsorship deals. He was the only track and field athlete on the list. Many of his peers make as little as $5,000 annually. She went on to win the national title and told reporters that she wanted the world to know that she was When she was in the Tokyo Olympics after Florence Griffith-Joyner, who holds world records in the 100 and 200 meters, was one of the first female athletes to make the track her version of the Met Gala. As athletes entered the track for last summer’s Olympic long jump final, that influence could be seen in Tara Davis, an American long jumper, who smiled as she ran her fingers across the hat before winking at the camera. Inspired by Griffith-Joyner and the style of fellow long jumper Brittney Reese, she came to the “This is our job, and anyone that gets ready for their job puts on makeup, and people kind of think about it weird for us because we’re competing,” Davis, 23, said.