What is SEO Writing? How to Write Content for SEO (Part 2)

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7. SEO title and meta description 👌

As a general rule, I use their English names so that they are not confused with other content, such as the H1 title or the description text of the category page. The title of a page is the title that is meant to appear in search results and the meta description is the description found below it.

Entering this information is optional, but Google will pick out the sections of the page that it chooses as the best title and description. In the meta description, you should describe the content of the page in a little more detail and get the Google user interested in your site.

The purpose of meta description is to increase the clickthrough rate of a search result. The depiction can be up to around 150 characters in length. Within a few months, several SEOs had time to write or recommend writing a large number of longer meta descriptions, but eventually, all the work was wasted.

8. Search engine optimized text length 📏

Several writings by SEOs have considered the length of optimal SEO text, and while longer texts often rank higher, length is by no means blindly stared because the correlation between length and ranking does not necessarily imply a cause-and-effect relationship.

The applicant may be looking for a quick answer to a very trivial question, in which case the long text does not add value. It must also be remembered that the length of the content is just one thing that can be influenced in SEO terms.

Sometimes quality and Relevance replace quantity, and short SEO content may well meet google’s information needs.

On the Internet, there are various recommendations for the amount of text on the page, which vary on a very wide scale and are often based either on averages that do not take other factors into account or purely on speculation about how Google’s algorithm works.

9. Orderly and unordered lists

Lists can be created as either numbered or bulleted. Note that lists should not be specified in the page source code or, instead of just manually adding a number or ball to the beginning of a line.

Choose the term with the highest search volume OR the term with the lowest search volume as the most important keyword if it is easier to rank high.

Use titles in appropriate proportions with other content

10. Image Search Engine Optimization 🖼️

Google likes that pages are not just body text. When using images, it is important to name the images so that the file name contains an important keyword. This means that the image is given a so-called alternative name so that search engines understand what is in the image.

11. Frequently Asked Questions section 🤔

SEO text can often easily add length and desired search terms by adding Frequently Asked Questions related to the topic. Due to variations in people's search behavior, it's a good idea to consider question words and longer phrases in Google Optimization if they have search volume.

You can already go a long way with Google's own tools, such as Keyword Planner and Search Console.

In this article, several different keywords related to the topic have been used in the text. The search volumes for terms are so small that it wouldn’t have made sense to make their own articles for them, but of course, be aware that it is not advisable to include a huge number of terms in the same text.

12. SEO text writing checklist ✅

Start planning based on what you want your site visitors to do.
Research your keywords and choose the most searched terms that are relevant to your goals.
Try to clearly optimize one page for one theme and possibly a few theme terms. If necessary, create new pages if the theme contains individual important terms from which you could write your own page.
Note the most important keywords at least in the title, H1 title, and body text.