Personal communication
They are nurtured and developed to be effective in business. There exists a third level of communication that is not operational. But it has characteristics that will impact business. It is the personal communication among employees. It exists among peer groups, between subordinates and superiors and so on. No individual in an organisation can exist as an island. Social interaction impacts the mind set of the individuals in an organisation. It is not good if the employees in an organisation are grumpy and bad tempered. Equally bad is a rollicking and fun loving atmosphere at the work spot. A balanced atmosphere promoting a cordial and healthy environment can be achieved by personal communication. Good personal communication promoters loyalty to the organisation and proper work-ethic among employees.
Directions of Communication
In olden days communication was unidirectional. The boss gave the order and the employees executed it. In fact, uni-directional communication has its origin in the feudal system. The lord directed the vassal (a slave or bondman) to got n curtain. carry out a job. Business and industry continued the age old tradition of the feudal system even after the industrial revolution. But soon areas of conflict aggravated by sectarian interests (of homogenous groups) within an organization. The barrier between the management and employees turned into an iron c It has been discovered that a multidirectional communication system demolishes the barriers and removes friction, Business depends on such a new communication paradigm (patter or model) to ensure the success of business and the realization of even difficult objectives.
Downward Communication
Downward communication means the flow of communication from the top. echleon (level or rank) of an organisation to the lower levels of employees. Downward communication not only recognizes and accepts a hierarchical structure but also is based on the assumption that people at the higher level have don the ability and authority to direct the employees on all do's and dont 3. Downward communication has its own shortcomings, if it is not complemented by other directional communications. The shortcomings will be pronounced if an organization adopts only unidirectional communication. Downward commun I communication namely downward ication, if practised without complementing communication. it with upward communication, will fail because it accepts the premise" The boss is always right". Moreover, it may get delayed or distorted as it goes down through the various levels of the hierarchical set up as all decisions are taken without any proper feedback. But it helps in creating an awareness among employees of the objectives, targets and goals. It also helps in establishing a certain authority in the organization and discipline. In the armed forces and police department, mostly, only downwardcommunication exists.
Upward Communication
Communication maintained from lower level of employees to higher-ups is called upward communication. Upward communication gives scope for the employees to offer their suggestions, opinions, make complaints and seek redressal of their grievances. Upward communication helps an organization to receive and reset its objectives at realistic levels. Upward communication may cause ego problems to persons in higher hierarchial positions. It may also lead to meaningless criticisms of the policies by disgruntled employees. But on the whole, modern management recognises the need for healthy upward communication to make the organization responsive to suggestions and ideas. Some organizations invite the opinions of personnel at the lower level. The personnel department, the HRD section and the Swedish type of 'Ombudsman Office (Official appointed by a government to investigate andr eport on complaints made by citizens on Public authorities) take steps to see that a healthy and acceptable upward communication system is adopted by organizations.
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