What is Pakistan searching for? Insights for brands?

Pakistan's digital population has increased from 68% over the past two years, and now has more than 78 million people are turning to the Internet to discover new things to see, read, learn, and buy.

Understanding the needs and expectations of the growing digital rights of the consumer, it is important to ensure that the brand continues to be flexible and relevant in these unprecedented times.

At the time of our first report, " Which is Pakistan's Looking for?" We looked at people's personal Internet habits and found out how to change their behavior, and digital technologies are integrated into their daily lives.

It opens up new opportunities to connect with new communities. They'd like to see more from the products they can find and how quickly they can get it and show a growing interest in improving the quality of life and the environment. "What's in Pakistan are Looking for? Insights for Brands to Report Download Pakistan_Featured-04 Make more informed decisions Pakistan.

As digital technology is beginning to play an increasingly important role in the lives of Pakistanis, we can see people are taking more and more control of the retail and away — explore thousands of categories, brands, and products at any time, and switch between platforms, and to compare it with the information that they find. About 55% of the people on the lookout for a product and head over to the site to read reviews and understand the experience.

Users not only swap, but it is also time to explore the available features. 81% of people use search engines to be able to make better-informed decisions, which means that they are not looking to compromise, they're on the lookout for the best products to suit their specific needs and requirements.2, for example, in 2019, we saw that seo is important in a mobile device for gaming to grow by 127%, compared to the "best of cream" grew up to 1.4 times more than in the previous year3.

Convenience plays an equally important role, and we tend to look for quick ways to gain access to products and services on demand. The people who are in search of a 'same day delivery' (up 1.4 times), and "in my neighborhood" (+138%) of the options at the local food, and other necessities of life, which is in the comfort of their way of life.4 COVID-19 continues to accelerate, the question of the growing interest in online to look for and deliver the products, the ranges of up to 300 percent growth.5 2. Take care of yourself, your mind, and body Pakistan.

Despite Pakistan's passion for cooking, rich, and delicious meals, Pakistanis are increasingly becoming aware of and taking responsibility for what they eat in the pursuit of a healthy lifestyle. Search interest for "the Keto diet" was increased 1.4-fold in 2019.

The "vegetarian" was 1.5 times that of a search engine, which continues to occur after the country became the second-fastest to implement vegetarian food in the world.6 But a healthy diet is only one factor, for example, is interested in" health clubs "has increased by 1.5 times, and in the" fitness classes " by 189%, because people can see the future and a healthy lifestyle is more than just a change of diet and exercise regularly and move around.7 As COVID-19, as it blocks the flow of people to the outside.

Pakistanis have been looking for ways to begin (or continue) their regular indoor exercise routine: a YouTube search for"HIIT training "to 8 have increased by 175%," a gym at home by 125%, and the "tuition fee," with 80% 9. As more and more people are staying indoors, the interest in mental health and well-being is also an important factor to Pakistan, with a significant increase in the level of interest in "meditation" in February, March, and April of this year (+56%) .10 3. Find out ways to boost your immune system Pakistan.

When we're seeing that people are becoming more and more focused on the improvement of the self, there is also a growing interest in going beyond the needs of the individual. A lot of the land was covered in fog in 2019, Pakistan's got it in the war on the environment, and their interest in the "water" and "the pollution index is significantly increased.11 COVID-19 means that many families will be blocked, and users seemed to be interested in it