What is Page and Domain Authority?

 Page Authority (PA) and Domain Authority (DA) are 0-100 point rating scales developed by MOZ that aim to lower the quality of site links. They are based on MOZ's Mozscape Web Index, which consists of the number of links, MozRank, MozTrust. In a nutshell, Page And Domain Authority lowers the credibility of a site in the eyes of search engines by evaluating the number and quality of sites linking to it.

 Domain Authority vs Page Authority – What’s The Difference?

 You may already be familiar with Domain Authority (DA) and Page Authority (PA). These terms were created by Moz – a SaaS company – and are used for different purposes.

 Some companies use authority to study and evaluate how well they’re performing in their digital strategies. It’s also a qualitative measure of your web properties and affects search engines’ overall rankings and visibility.

 That’s why most search engine optimization (SEO) experts focus on producing quality and valuable content, link building, and other SEO tactics – just to increase authority.

 While authority is a strong indicator of your overall SEO performance, it isn’t the only way to guarantee search ranking and visibility for your web properties – you also need relevant context based on the search query.

 DA and PA are simply popular authority metrics in the SEO world, sometimes used interchangeably, but they’re different.

So what do these metrics mean? And what are the main differences between them?

 To help you understand the main differences between the two terms, we’ll define DA and PA, their functions, and how they’re derived.

 How can Page and Domain Authority be utilized in search engine optimization?

 The PA and DA numbers can be used to evaluate the effect of site links on appearing in search results. However, these numbers alone do not tell you where a link will appear in search results. In addition to links, the ranking is also affected by the site's internal Search Engine Optimization, ie how well the content and description of the page match the search.

 How To Check Your DA

 You can check your site’s DA for free using different tools such as Ahrefs’ Backlink Checker or Moz’s Link Explorer. Just enter your domain’s root URL, and the tool will calculate and display the DA.

You also get other metrics like the linking domains, inbound links, and ranking keywords.

  How To Check Your PA

 Dozens of SEO and online marketing tools across the internet incorporate PA metrics. If you want to know the PA for a specific webpage, you can check the Moz ecosystem’s Link Explorer.

Alternatively, you can go to Keyword Explorer under the SERP Analysis section, MozBar, and Moz’s API.

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