Neil du Preez (founder and CEO), says for now MellowVans is exclusively focusing on the leasing model. “Leasing is the norm for commercial vehicles in Europe, and most of our clients prefer leasing. Uber drivers have also shown us that individual leasing can work effectively in South Africa.”Rapid economic growth in Africa has resulted in a substantial increase in new vehicle sales in recent years. The region has the highest growth of two- and three-wheelers in the world. Each Mellow Van's vehicle runs at less than a dollar per day. Mellow Vans provides over 100 km of range and features 2.4 cubic meters of space. Mellow Van is an electric delivery vehicle that provides low-cost, efficient, and emission-free utility services in cities. They are unique in a niche market segment, replacing traditional motorcycle-based deliveries often used in the food delivery category and light van-based deliveries, used for e-commerce and parcels. They are attractive and eye-catching, with a class-leading range, acceleration, and safety features. Each vehicle runs at less than a dollar per day in operational costs, provides over 100 km of range, and features 2.4 cubic meters of space, which is more than enough for most urban deliveries. They have been developed with feedback from some of the world’s leading e-commerce and delivery companies. Mellow Vans are safe and feature full IoT functionality, combined with bespoke client-specific offerings like active cooling and security features. Social Impact Rapid economic growth in Africa has resulted in a substantial increase in new vehicle sales in recent years, predominantly motorized two- and three-wheelers. The region has the highest growth of two- and three-wheelers in the world. This rapid expansion of vehicles has put extra stress on air quality and public health. And while motorcycles are considered among the most fuel-efficient personal modes of transportation, the cumulative effects of the large fleet have a significant impact on overall energy use and road safety. The short-term strategy or short-term goal is to expand our product offering into Sub-Saharan Africa and to solidify our position as the preferred supplier of light-electric vehicles with our main clients. This includes fine-tuning our vehicle serviceability. For this project, we will roll out with DHL, which will make the car available to a broader user base. A longer-term strategy or slightly longer-term goal involves expanding our vehicle footprint into Europe, with large clients including parcel delivery companies, retailers, and main food delivery players such, as urban consolidation centers and e-Commerce companies. Our customer set can be classified into 7 major groups: All major parcel delivery companies such as DHL, DPD, UPS, B-Post, and Postal. Main food delivery players such as Mr. D, Deliveroo, HelloFresh, and Just Eat. Urban consolidation centers (UC Cs) like City depot, and Cargo Ve lo. E-commerce companies such as take a lot, cool blue, Bol.com, and Amazon. Retailers like Lidl, Colruyt, Albert Hein, Woolworths, Checkers, Postal services like Post Italian, and Advertisers/Media agencies. Mellow cabs are currently operating their vehicles in southern Africa with goals to expand further into Sub-Saharan Africa and, eventually, Europe.
The MellowVans leasing model offers several advantages including:
- Lower, more affordable running costs
- Comprehensive Insurance
- A brand new vehicle every 3 years
- Mechanical Maintenance
- You only pay for wear & tear
- Tracking (including vehicle recovery)
- Reporting
- Licensing
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