What is meant by digital marketing? Top 10 reasons to learn digital marketing?

What is meant by digital marketing?

Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktops, computers, smartphones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of  Search Engine Optimisation (SEO),  search engine marketing (SEM),  content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, eCommerce marketing, social media marketing,  social media Optimisation,  email direct marketing, display advertisement,  ebook, and optical desk disks and games have become commonplace. 

Digital marketing is basically promoting your product or services using digital devices like computers, mobile devices, tablets, Palmtops, laptops, etc.

Main/support channels of digital marketing :

- website creation

- search engine (organic/inorganic)

- display (banner/video ads)

- social media marketing (Facebook, Linkedin, Instagram, Twitter, etc.)

- affiliate marketing (promote products on commission % )

- mobile marketing

- email marketing

- content marketing

- web/google analytics

- e-commerce (Amazon, Flipkart, Alibaba, etc.)

- lead generation for business

- online reputation management

- customer relationship management

Top 10 reasons why you must learn digital marketing?

Bill Gates said that if your business is not on the internet, your business will be out of business.

1. Reach where users are

- 4.66 billion people across the world use internet

- 80% out of them own a smartphone

- 2.85 billion people use Facebook actively

- Twitter has 200 million user

- 293 billion emails are sent daily

- number of smartphones already crossed 76 million in India by 2021.

- ruler market will be bigger than the urban market.

2. India is the second-largest internet penetration country

- India is the second-largest number of internet users after China

- there were 624 million internet users in India in January 2021

- the number of internet users in India increased by 47 million (+8.2%) between 2020 and 2021

3. You can earn thousands of dollars through

- blogging, freelancing, and affiliate marketing

- by selling/ Recommending others digital, physical, and information products

- world is your Marketplace in affiliate marketing and freelancing

4. Internet revolution

- digital India was initiated by Shri Narendra Modi

- Telecom data war - jio effect in India

5. Digital spending

- 28000 crore Industries by 2022

- 20% of the whole advertising spend on digital ads

- in 2025, the advertising spend on digital ads is 58 550 crore rupees

6. Digital marketing as a career opportunity

- digital marketing is a new field thousand of corporates / MNCs are looking for the right talents and experts in digital marketing

- there are not enough experts in the market

- digital marketing is one of the highest paying jobs in the industry

7. Save money on advertising

- you save the agency fees

- you save the cost of traditional ads

- you can practice digital marketing for your business

8. Personal branding

- if you are a politician, actor, musician, businessman, public figure, YouTuber, etc. then create a personal brand

- digital marketing can take your talent from local to global level

- help you in your business and entrepreneurship- sell yourself

9. No geographical boundary

- local or global or glocal

- webinars tools like zoom, get a response, etc. saves travel time, cost and are affordable

- post covid, the word has come online with no geographical boundary

10.Save time automation

- you can save time on lead, sale, product delivery

- webinar automation or system based selling

-leads nurturing, chatbot , customer service