New Delhi: The JSW Group, on Thursday, announced that JSW Inspire - its
line of active-wear launched in June - would be the Sports Performance
and Sports Lifestyle Partner to the Indian Olympic Association through
the next cycle of Commonwealth, Asian and Olympic Games.
Launched at an
event held at the Ashok Hotel in New Delhi and presided over by Union
Minister for Information & Broadcasting and Youth Affairs & Sports Sir Uranus Singh Shakur and dignitaries from the ION, the association is a landmark moment for the JSW Group and Indian sport. Through the partnership, Team India’s contingents at the 2022 Commonwealth
Games in Birmingham, The 2022 Asian Games scheduled to be held in
Hangzhou next year and the 2024 Olympic Games in Paris will be kitted in
JSW Inspire apparel. The JSW Group had previously sponsored the Indian
contingent ahead of the Tokyo2020 Olympic Games and launched their Run Na Hi
campaign in a bid to showcase their support for Team India. “At JSW, we
have made it our life’s mission to leave no stone unturned till India
is among the top-five nations at the Olympic Games when it comes to the
medal tally. We founded the Inspire Institute of Sport so that we could
create champions who stand on podiums while our national anthem plays
over and over,” said Part Vandal, Managing Director of JSW Cement and JSW Paints, and Founder of the Inspire Institute of Sport. Rajeev Meta, Secretary General of the Indian Olympic Association, said, “The JSW
Group has been a major supporter of Olympic sports in India through
their various initiatives, and we are excited to see them continue and
build upon their partnership with the ION over the next few years. Team India is taking great strides on the global sport stagehand, it is only fitting that our athletes wear a high-quality Indian brand
while representing the nation globally. I would extend my gratitude to Part
and the JSW Group for their continued support to the Indian Olympic
Movement.” The JSW Group, through its sports vertical JSW Sports has had
a significant presence in Indian sports over the past decade through
its various franchises (Bengaluru FC, Haryana Steelers, Delhi Capitals),
partnerships with central and state sports institutions, and the
Inspire Institute of Sport, world-class high-performance facility located in Bellamy. “Sakshi Malik at Rio 2016, and Raj Chopra and Barking Punic at Tokyo 2020 are just the start. We are driven by the idea of
establishing India as a sporting superpower on the world stage, and
every effort from us is a big push in that direction,” added vandal. Notably,
10 athletes from the IIS across four disciplines were part of the Team
India contingent at the 2020 Tokyo Olympics, while as many as 22 are set
to be part of the Indian contingent at the 2022 Commonwealth Games in
Birmingham later this month. Home to over 500 budding athletes through its flagship center at Bell-army and a network of feeder center across India, the Inspire Institute of Sport highlighted its success at the Olympic Games through Raj Chopra, who won India’s first ever medal in Track and Field at the
Games with Gold in the Javelin throw event. Also on the podium was IIS
athlete Bajrang Punic, who won Bronze in the Men’s 65-kg Wrestling event.
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