E-commerce is also called as electronic commerce or internet commerce, it refers to buying and selling of goods and services through the mode of internet and transfer of money through online platform and data to execute these transactions. According to Statista India has more than 483 million internet users in 2018. Due to cheap 4G data, everyone can easily access it. So, on the contrary, the e-commerce industry is also growing exponentially.
Due to the overnight demonetization of some selected notes, India starts its digital India movement from thereon. The government is also working very hard towards it. When the first coronavirus case came in china and after that china went on complete lockdown, Only essential goods and services were working. In China, there was a huge boom in the e-commerce of FMCG goods. In India sales of Fast-moving consumer goods (FMCG) online are expected to go further 4 billion dollars by 2022, and 5% contribution is of online packaged consumer goods, said by market researcher Nielsen. Right now only 2% has been contributed by the online FMCG. And sales keep on growing as the mobile penetration with increased data consumption and make available every product online whether it is being done by small or large companies. The first confirmed case of Coronavirus was on 30th January 2020 in the state of Kerala. The person who was affected had a travel history from Wuhan, China. On 25, march,2020 India gone into complete Pandemic Lockdown. Ecommerce surge sales of FMCG goods in India during pandemic lockdown as consumers are scared to go out from their home because of the fear virus.
Even 2-3 weeks earlier before the lockdown, there was a huge demand for FMCG goods, sanitizers, etc. According to the FMCG companies, there was a sudden jump in demand around 15-45% according to the category. Products such as rice, atta, pulses, edible oil, sugar, biscuit, tea, instant noodle, frozen food, soaps, hand washes, and floor cleaners are flying off the shelves from almost every state of India. Even small, medium Kirana shops are going towards the online selling due to huge demand, and they are doing it by creating their own website or joining a different platform like Amazon, Flipkart, Grofers and other e-commerce industry to increase the sales and fulfill the demand of the customers.
E-Grocers like Bigbasket, Grofers, Amazon says that their sales are up by 100% and there is more jump in the sales of staples, biscuits, frozen soaps and handwashes. FMCG industry trying to speed up the supplies of the goods, so that there should be no shortage of goods. Panic buying of FMCG goods also took place and everyone started buying goods in huge quantities to store the goods for more than a month. Due to this, It becomes very difficult for the FMCG companies to complete the demand of the consumer. Because orders were coming from both sides Kirana shops which are offline and online grocers. Some FMCG companies like ITC Ltd, Parle Products, Amul and Godrej Consumer were going out of stock from the stores and most of the goods doesn’t last for even a week said by the RS Sodhi (Amul managing director) Shortage of delivery persons because of the huge online demand for FMCG goods. Online Grocers like Bigbasket, Grofers, NaturesBasket were going out of delivery guys due to the surge in demand and because of that, these companies were given 2 weeks or sometimes 3 weeks ahead of dates from the time they put on delivery option.
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