When it comes to domain name selection, people are often surrounded by many questions. The most important of them is which extension should I choose - dot-com or dot-net or dot-biz?
There are times when you feel it is appropriate to enter more than one extension. The purpose of this article is to help you make the right decision.
A common problem is that people usually type .com on the net and end up with many other sites. This can be a problem for both the business and the customer.
When you select a domain name, you are always given a list of different extensions to choose from. These extensions help you specify the type of products or services you offer online or your geographical location.
To start this article, I'm going to give you some basic definitions of extensions you can choose from:
com stands for "Commercial". It is the most popular extension and is preferred by all commercial companies. A severe shortage of memorable .com domain names has led to the creation of many other extensions.
Net stands for "Network". It is commonly used by Internet service providers, web hosting companies, or other organizations related to the network or Internet services.
Org stands for "Organization". It is commonly used by non-commercial websites. But, right now, many businesses are registering their matching .org extensions to their .com domain names.
Biz stands for "Business". It is used for business websites. You are likely to get this extension due to low current
info refers to "information". This is commonly used for information sharing websites. It is also slowly growing in popularity like .biz, and you are more likely to get it.
Your first goal is to get the right domain name for your business. Once this is done, you should consider registering another extension for the same domain name.
It's up to you to decide which extensions are most relevant to your business. Much depends on your customer base, products / services and your brand image.
You should always use the domain forwarding service to redirect visitors from your other domains to your primary domain. This is very necessary so that visitors will not be confused about your website address and your competitor will reach the website. For example, your domain name is home-appliances.net and your potential customers can access your competitor home-appliances.
Prevention is always better than cure. Therefore, it is always better to register that domain name yourself (at a lower price) than to buy someone (at a higher price) a rival domain name.
We have found that the two main forces that trigger the need to register more than one domain name are name protection and greater coverage. Entering more than one extension for a domain name increases the scope of the site.
There are other benefits to registering multiple domain names. It helps to create demand for similar domain names by making people aware that there are many domain names available in the primary domain.
However, some observers in the industry are of the opinion that this is not the case. They feel that having more than one domain extension can be very confusing for visitors to these sites.
Finally, I would like to say that your primary goal is .com and after that, try to find relevant extensions for your business and register them as well. I recommend you to register all relevant extensions to guarantee maximum coverage and minimum misleading competition.
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