We can now proceed to define communication from what we have seen above. To define, means to give the precise and exact meaning of a word. The exact meaning of the word communicate is "to share' or 'to participate. The dictionaries say that communication is the transmission of a message or information by speaking or writing. Another dictionary declares that communication is giving or exchanging information, through signals, messages by talk or gestures or writing.Yet another definition says that communication is social intercourse n is all this and much more. A good definition should not only give
the precise meaning but also throw light on the scope of the word/expression. Communication a Communication is giving receiving or exchanging ideas, information. Is or messages through appropriate media, enabling individuals or groups to persuade to motivate. to seek information, to give information or to express emotions
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This broad definition includes body-language, skills of speaking and writing It outlines the objectives of communication. It emphasizes listening as an important aspect of communication.
Communication loop/The process of communication Every bit of message communicated undergoes a certain process involving
more than one person. Nobody communicates in a vacuum or wilderness. Though Business Communication is a flow of information, continuous and specific, it is important to understand the process of communication in general. Communication is considered effective if it receives the desired result, response or reaction. All Communications are related to some context. In any context, a communication loop exists to enable successful communication. At one end of the loop is the sender of a message or information. He receives a stimulus to send a message across The stimulus may be external or internal. There might be an urging from an outside source which is external stimulus. The internal stimulus might be a desire from within the person to send across a message or information. He converts the message into a code. This process is called encoding. The sender is also called the encoder. He chooses the appropriate verbal or non-verbal code and puts the message into that code. Then the encoder transmits the coded message through an appropriate medium. The sender or encoder chooses the appropriate medium based on several factors such as the receiver, the message, its urgency or otherwise. He may choose a non-verbal signal, body language, speech, writing or any other available medium to transmit the encoded message. The message gets transmitted to the receiver. The receiver decodes the message and perceives it. Unless the receiver is aware of the code and is adept in using the medium, he cannot decode it. Misinterpretation may arise even if there is erence in the medium. The receiver's response or reaction is the feed back that the sender gets. The feedback may again be a signal or an action
In short communication is related to the context. Context is determined by country and culture generally and the individual's mindset and attitude particularly. Environment and the stimuli, external or internal determine the actual process of communication.
Figure 1.1-Process of Communication or Communication Loop 1. The sender in response to an external or internal stimulus perceives
message.
2. He puts it into an appropriate code of verbal or non-verbal symbols. 3. He transmits it across to the receiver through an appropriate medium.
4. This act of the sender is conditioned by his mental attitude, his experience and his perception of all the related factors.
5. The receiver, based on his experience, attitude and perception of all related factors decodes the message, interprets it and reacts or responds to it.
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