What is Copywriting:
Anything that is written for purpose of selling something or to drive a particular action. Action Can Be: Buy Now, Book a call, Donate Now, Download e-book, Enter Email, Click a Link, and so on…
Any of the action that is derived values by a business owner when any person take an action business owner immediately or near future has benefits from that, revenue and sales generated, and business owner earns money through this driven action. When do such writing and write words that make the earning possible for business owners they obviously pay you and copywriter have a good amount of money.
Why it is called copywriting?
Rather than meaning that the that the writers copied the material It means that it is material that is intended to be copied, that is produced and printed in the newspaper or ad for all to read.
Sales Copy:
A writer writes “Ad copy” or “Marketing copy” or what is now commonly called as “sales copy”, and who writes this, is called a “Copywriter”.
Types of copywriting:
1. Email Copy
2. Ads Copy
3. Sales Copy
4. Landing Pages
5. Website Copy (Home, and About)
6. Service Pages
7. Products Description
8. Direct Mails Sales Letters
9. Boucher’s
10. Newspapers Ads
11. TV Commercials
Why Become a Copywriter?
Demand:
There is a huge demand of copywriters in the world and there are millions of businesses that need copywriters.
Scarcity of Good:
There is no many excellent copywriters in the world and there is a great need of expert copywriters.
Geographic Freedom:
Copywriting gives you a geographic freedom and you can work freely from anywhere and everywhere. There is no restriction or no any bounding to work. Where ever you want, you can go and can also take your laptop with with internet facility and can enjoy writing in the any corner of the world like, moving to Dubai, Thailand or where ever you wish to go, enjoy and make money.
Intuitive & Interesting:
Really enjoyable because you have a creative freedom, persuasion and psychological concepts, marketing and sales and more others concepts.
Very High Paying:
while writing you have several ideas for writing and you are highly paid for generating revenue and for results for businesses, and businesses pay you for well and result oriented copywriting that create revenue for the businesses.
How you can leverage Copywriting:
Ø Offer Services as a Freelance
Ø Couple copywriting with marketing services
Ø Start and grow your own business
Ø Come up with your own offers
Ø Get clients for others services
Copywriting vs Content writing:
Copywriting:
Copy is written to persuade and sells for generating revenue and sales. Copy has a particular structure.
Copy followed by driving a particular action and take you towards CTA (call to action)
Content Writing:
Content is written to educate and information, like, Top 5 laptops of 2025, Top % Smart phones of 2025, how to maintain your health, Healthy Tips etc. Content has no particular structure. Content does not have a CTA.
Research in copywriting:
Research plays a vital role in copywriting until you understand your market like, pain points and desires of market, what they want, what they don’t want, what they want to avoid what is the thought process what are the beliefs, dreams goals, inspiration and patience of the client in the market you cannot write an attractive and eye catching copy.
Where to do Research?
· Google, on google you can do a significant research about product/s. You must know about the product your client asked you to write copy for.
· Forums: It is also a great platform to do research about products and you can have a valuable sum of information about the product/s you want to write copy for. ”Facebook” You can find a productive discussion about different products.
· Groups: Join different groups like “and read out the post and comments to know what kind of problems a copywriter faces and how they can have their desired solution.
Youtube videos:
Watch YouTube videosand read the comments, research relevant videos and find out solution.
Amazon.com:
Go to Amazon.com and search your desired product/s, open reviews and read and know about audience reviews(especially 4 stars & 5 stars reviews) then you will know the problems being faced by the audience and know their goals, desires and pain points and you will know the perfect USP (Unique selling point). Also read out the positive reviews of the audience about that product and then you can highlight those best points in your copy.
Emotions of Copywriting:
1. Fear Pain:-
Losing mpney, Independence, friends, and happiness.
Anger, Guilt, Shame, and Disgust.
No one want to lose any of them and a copywriter must use these emotions, such emotions move people to take action. Must keep this point in your mind that people first buy an emotion and letter justified with logic.
2. Greed (Desire) :
To be rich, successful, happy, secure, independent. Everyone wants to be rich, independent, happy and secure.Pride, lust, Envy and convenience, use these emotions in your copyand boost up, whatever you are writing whether it is “Ad”, email or any other copy but must use these emotions.These emotions move the audience to take an action, and become your costumer.
3. Essential Elements of Persuasion:
These are the most attractive elements that persuade someone to take an action
Ø Emotions
Ø Authority
Ø Consistency
Ø Likeability
Ø Rapport
Ø Social Proof
Ø Urgency
Copywriting Formulas and Structures:
ü P.A.S (Problem-agitate-Solve)
ü H.V.O (Hook-Value-Offer)
ü H.S.O (Hook-Story-Offer)
Easiest and one of the Most in-demand Types of Copywriting:
Email Copywriting is one of the most easiest and in-demand types of copywriting,
Reasons why…?
This type of copywriting is usually shorter and simpler as compare to rest type of copywriting. Email writing is so simple and not very complicated. The purpose of this type is low resistant, like when you ask someone to click the button/click the link below so such copy is low resistant.
Serves the purpose of sending to sales page or get a reply like, (reply to the email, schedule a call), it is low resistant as compare to other type of copywriting.
Can be based on one pain, desire, objection, etc. It means an email can be based of single pain point, an email can be based on desire of the audience, it can be based on urgency, it can be based on discount, case study or testimonial. You can write an email on a particular aspect, so it becomes easy for you to start and write an email.
Fun to write, using different angles is really a fun in email copywriting, like pain, desire, objection, case study and testimonial etc.
Every business on earth needs to send emails. No business can live without emails, every business needs to get in touch with others and the official and professional channel is email.
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