Consumer behavior

Consumer behavior is about human responses in a commercial world, how and why people buy and use products, how they react to price, advertising, and other promotional tools.

"The dynamic introduction of cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives."

An overview of consumer behavior

• Consumers need attitude to want influence consumption decisions
• This are reflected in consumer choice
• Consumer lifestyle - a basis of for understanding consumption of consumer behaviour

Characters of consumer behavior

• are when a consumer decides what to buy, how to buy, where to buy, and how much to buy.
• Consumer behaviour started before buying and even after buying.
• Consumer behaviour is a very complex and dynamic which keeps on changing constantly.

Nature of consumer behavior

• Complex nature
• Systematic process
• Tips on changing
• Reflect status
• Various form region to region
• Improve standards of living

Significance of consumer behaviour

The study of consumer behavior is vital and forming protection policies, prise policies, decisions regarding and channels of distribution and distribution regarding sales promotion.

• Production policies
• Price policies
• The decision regarding channels of distribution
• Decision regarding sales promotion
• Exploring marketing opportunity of competitors
• Consumer do not always act or react predictably
• Consumer performance is changing and becoming highly e diversified.
• Rapid introduction of new products

Importance/need of study of consumer behaviour

• To make a better strategy for increasing profits.
• To take into consideration customer health and fitness.
• To know the decision and how customer make a consumption.
• To avoid future market failures.
• Consumer behavior study is necessary to make pricing policies.
• Consistent change in consumer tests for preferences.
• the marketer needs to understand the buyer behavior due to the following reason

• The study of consumer behavior for any product is of vital importance to markets in shaping the fortune of their organizations.
• It is significant of regulating consumption of goods and thereby maintaining economic stability.
• It is useful in developing ways for the more efficient utilization of resources of marketing. it also helps in solving marketing management problems in a more effective manner

Objectives of consumer behavior

• to understand consumers' level of involvement with the product and the types of consumer problem-solving processes.
• To recognise the stages of the consumer buying decision process
• To explore how situation influence may reflect the consumer buying decision process
• To understand the physiological influence that a May affect the consumer buying decision process
• to examine the social influence that reflects the consumer buying decision process
• To determine the awareness level of the scope brands.
• Two identifier perceptions of a consumer
• To identify various factor appearing purchase.
• To determine the apex of a product ingredient on construma

• Study customer buying behavior
• To determine the customer's preference,
• show the steps of a consumer decision process and how environmental and individual factors affect this process.
• Explain the role of culture and consumer behavior.
• Define attitude and its three main components and explain how attitude influence behaviour.

developing an understanding of the internal and external influences which shape the behavior of both customer and organizational buyers

 Identify the discrete stages of the buying process undertaken by consumer and organisational buyers

appreciating how an understanding of buyer behavior can be used in market segmentation and target marketing.