Who would like to have a sour faced neighbour either at home or office? Communication is a primary responsibility in many carcers such as customer relations, labour relations. marketing personnel and public relations, sales and teaching Career advancement is easy for a person with good communication skills. The importance of communication skill to managerial and accounting positions is well recognize now. The ability to communicate is essential for promotions and advancement.
Kinds (Types) of Communication employed by Business Organisations
In a business context, all communication can be divided into two categories namely. External (Operational) Communication and Internal (Operational)
External (operational) Communication
An organization, when it communicates with Governmental agencies, othe
organizations, customers, clients and Public it is called external (operational) communication. The media employed may be written media like letters, reports, proposals or visual meiba like posters, advertisements video tapes of electronic media like faves, telegrams, e-mails, telexes. The communication might also be through teleconferences, face-to-face meetings, panel discussions or presentations, exhibitions and such events.
Advantages of External (operational) Communication
External (operational) communication helps an organization to keep in agencies like distributors, wholesalers, retailers and clientele well informed about the company's products, services, progress and goals The information gets continuously updated and accurate. All organizations have to maintain cordial relationships with government agencies, licenti authorities, suppliers of raw materials, ancillary industries and financial institutions Continual and updated information without any communication pap is essential for business houses.
External (operational) communication includes
Communication with suppliers, service companies customers,
agencies and general public.
External (operational) communication manifests in the following forms
1. Face to Face meetings including sales promotion
2 Telephone talks
3 Faxes and emails
& Advertising/messaging/websites
5 Notices/Letters/Memorandum/Reports.
External (operational) and communication's objectives
a Business promotion
b. Promote public relations
c. Fulfil social obligations
d. Business etiquette.
Internal (Operational) Communication
Every organization has the necessity to maintain appropriate communication with its branches, staff and employees. This is generally called internal communication Internal (operational) communication is an essential feature of an organization's administrative structure. In modern times, the Human Resource Department an important role in maintaining internal communication. In the new millennium, particularly in the context of globalization, businesshas become highly competitive Business houses need to maintain good channelsof internal communication. The central organization or corporate office should keep its branches well informed of new policies and policy changes. The growth in business, the future projections for business, increased specializations make a great demand on the central office to maintain an uninterrupted flow of internal communication. Employees need to be motivated and exposed to the business objectives and ethical ideas of a company so that they get an involvement in the work they do. Employees on production line should be aware of the targets so that they overcome obstacles. Even the shifting of the canteen and a re adjustment of the lunch-breaks and tea-breaks have to be informed well in advance to the employees. In turn, employees should be able to tell people at higher levels their grievances, expectations and difficulties. Effective internal communication forges a strong bond between the employees and management, promotes co operation among sections in an establishment. It removes misunderstanding and aids the growth of the organization at a desirable and optimum level. Internal communication in short, ensures involvement of all the people without any section.
Internal (operational) communication includes
1. Instructions to implement policies, projects, programmes and procedures.
2 Reports from employees to superiors.
Internal (operational) communication takes the following forms
1. Face to Face meetings
2.Circulars/Memos/inventories
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