AI is essentially technology that mimics humans’ ability to sense, AI-based systems are already being deployed in virtually all major sports disciplines. Sensors, wearables, and computer vision-powered cameras all use AI to process data to deliver forecast models. At the same time, natural language processing devices can leverage speech and text recognition to gather insights regarding the audience's sentiment. An exciting example is the recent partnership between Formula 1 and Amazon Web Services (AWS) to re-design Formula 1's next-generation race car in time for the 2022 season. With the goal of improving wheel-to-wheel racing between cars, F1 transferred its simulation environment to AWS’s high performance computing platform. This enabled the barriers of time and computing capacity to be overcome and demonstrates the innovative and dynamic possibilities AI is bringing to the sports i AI has already started to assist coaches in optimistic athletes’ performance, this trend is expected to extend to athletes themselves this year. Companies at the forefront of this movement include Athlete's AI, providing athletes with the ability to live stream or upload their match or training sessions. AI algorithms will then conduct real-time or post-match analysis, by reviewing techniques, ball speeds, comparing to previous matches or plotting progress over time. This will provide athletes with the analytics needed to identify key areas for improvement, and shows how AI is set to shake up traditional training program's and structures. AI has already started to assist coaches in optimistic athletes’ performance, this trend is expected to extend to athletes themselves this year. Companies at the forefront of this movement include Athlete's AI, providing athletes with the ability to live stream or upload their match or training sessions. AI algorithms will then conduct real-time or post-match analysis, by reviewing techniques, ball speeds, comparing to previous matches or plotting progress over time. This will provide athletes with the analytics needed to identify key areas for improvement, and shows how AI is set to shake up traditional training program's and structures. The use of AI in stadiums and venues will likely gain pace in 2022. Stadium entry, drone cameras and smart ticketing are all aspects currently controlled by AI, but there is huge potential for this to be taken further.
The use of AI in stadiums and venues will likely gain pace in 2022. Stadium entry, drone cameras and smart ticketing are all aspects currently controlled by AI, but there is huge potential for this to be taken further. This may be through automated video highlights or virtual umpires, AI aims to transform the fan experience and take live event engagement to new levels.
AI and the industries focus on data will also transform the betting industry. AI algorithms are increasingly being used for analysis purposes to help improve the accuracy of predictions in sport, such as winners or the final score. High-tech companies, including Group and Genius Sports, are therefore starting to sell analytical data to bookmakers, creating an emerging data market. 2022 will see growth of this trend as the sports industry explores and implements the opportunity data and AI can deliver.
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