Amazon India is an e-commerce marketplace. The popularity and effectiveness of Amazon as an e-commerce marketplace is already known to thousands and crores of people. Thousands and crores of people already selling on this giant e-commerce marketplace. 

Today we talk about one of the most important features of this marketplace which is known as A+ Content Listing.

A+ Content Listing

Introduction

• A good listing helps attract more customers to your product page and increases your chances of selling your product. Good Listing means the images of the product should be of high quality, you have at least 6-7 images of different angles of your product, and the product description should be such that it contains all the necessary and complete information about the product, competitive pricing, etc.
• The content you provide in your listing determines whether your product will attract your customers or not. To make your content, and your listings attractive and for explaining each and every feature of your product to your customer, Amazon launched a new program called A+ Content Listing.
• A+ content listing is the process where you can create rich content for your listings. Here you can use big banner images and rich body text thus making your listings more attractive and presentable to your customer.
• A+ content listing contains a list of predesigned modules which you can use to make high-quality content for your listings.
• Earlier, A+ content listing was available only for the sellers who had a brand registry with amazon but now, it has been opened for all the sellers.

Types of A+ Content Listing

• Basic 

Under this, you can add up to 5 predesigned different modules to make detailed product descriptions across all your products.

• Brand Story

Under this, you can write about your brand. How you have started your brand? How has your brand evolved? Basically, the journey of your brand or brand story across all the products under that brand. 

Also, you can add content cards that will be displayed in a carousel and can link them to your different products Asin and your amazon store.

You can also display your additional content over and above your basic enhanced product description.

Resource:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow

PRE-DESIGNED BASIC MODULES FOR A+ CONTENT LISTING

1. Standard Company Logo Module:- 

With the Company logo, customers identify your brand. It is the first thing that a customer remembers.

Image source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/ebc-standard/content/new/edit

2. Standard Comparison Chart Module:-

If you have different variations of the same product then you can choose this type of module. On the basis of different features, you can make a comparison chart. It will help the customer in finding out which one is the best-suited variation.

Image source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/ebc-standard/content/new/edit

3. Standard Four Image and Text:-

This module helps you in presenting detailed information about different parts of the products. You can use different angles images like front view, back view, zoom view, side view, open view, etc, and can explain each and every part in detail. Here, you can use 4 images.

Image source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/ebc-standard/content/new/edit

4. Standard Four Image and Text Quadrant:-

This module also allows you to use only 4 images but the text display will be done in a quadrant way. The below-mentioned image will show you the display.

Image source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/ebc-standard/content/new/edit

5. Standard Image and dark text overlay:-

This module will have a background image and dark text will overlay above that image. So, the background image should be in such a  color so that the dark text can be easily visible and readable to the customer.

Image source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/ebc-standard/content/new/edit

6. Standard Image and White text overlay:-

This module will have a background image and white text will overlay above that image. So, the background image should be in such a color so that the dark text can be easily visible and readable to the customer.

Image source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/ebc-standard/content/new/edit

7. Standard Technical Specifications:-

This module is best suited to products that have some technical specifications like electronic appliances, laptops, printers, mobile phones, washing machines, inverters, batteries, LEDs, etc. 

Image source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/ebc-standard/content/new/edit

8. Standard Product Description Text:-

This module contains no image it only contains simple text product description

Image Source:-https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/ebc-standard/content/new/edit

9. Standard Single Image and Sidebar:-

This module contains one single image on the left. In the middle of the product description and on the right there is a sidebar where you can add one more photo and write some more information about the product.

Image Source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/ebc-standard/content/new/edit

10. Standard Single Left and Standard Single Right Image:-

The standard Single left module had a big image on the left side and a description on the right side.

Standard Single Right image module had a big image on the right side and a description on the left side.

Image Source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/ebc-standard/content/new/edit

Brand Story Modules

1. About us Card:-

With the about us card, you can explain to the customer how you have worked day in and day out to establish your brand in this particular category. How much time and effort you have spent in making this product? How much do you love your work and your product?

Image source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/brandstory-v2-standard/content/new/edit

2. Brand Four Asin's Card

Here you can insert a single image of your four Asin and give a link to your store and product pages.

Image source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/brandstory-v2-standard/content/new/edit

3. Brand Cart Media Asset:-

In this module, you can present your best product in front of your customer.

Image Source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/brandstory-v2-standard/content/new/edit

4. Brand Card Questions

In this module, you can present your brand story in a questions-answers template.

Image Source:- https://sellercentral.amazon.in/enhanced-content/content-manager/workflow/brandstory-v2-standard/content/new/edit

Benefits of A+Content Listing

• It improves your organic traffic and SEO.
• It helps in increasing your brand awareness.
• It helps in engaging the shoppers by presenting them with each and every description of your product and different variations of your product.
• High-quality content will increase your conversions and customers will have a great shopping experience thus resulting in repeat sales.

A+ content listing with other tools like Deals, Coupons, Automate pricing, CPC advertising, and Video Advertising can prove to be beneficial in increasing your discoverability, shoppers' engagement, and sales converions

Here is a quick guide in PDF which gives a brief detail about A+ Content

A+ Content Quick Guide.pdf

Watch the video from Amazon Seller University for better understanding

https://youtu.be/VX7Zc1tQzMU