With the advent of Google's loss of court (and large sums of money) and the ongoing problem of click-through-question fraud is now the subject of everyone's language - "Is Google Ad sense still a cow?".
In this article, I will look at ways in which a general webmaster can develop a successful Ad sense business and how you can use Google's upcoming witch hunts to your advantage.
There are currently two major issues facing Google, both critical and potentially leading to the demise of both Ad sense and Adwords.
The first and worst problem is click-through fraud. For those of you who do not know, click-through fraud is the act of clicking on your ads (or friends) in an effort to generate revenue.
This is a problem for Google as it ensures that the revenue earned by Adwords consumers is much lower than they could have demanded, thus ensuring that they will soon get up and go (with the rest of their advertising budget firmly tied to their hand).
To address this issue, Google has attempted to impose a number of rules, such as not allowing webmasters to display Ad sense ads on automated search sites (including but one limitation).
The second problem Google faces is related to content, especially the amount of actual content available.
The problem in this case is that many people buy scraper article software (software that you point to on someone else's website and then just shout ‘Download!’ - and then return the document collection, which is a complete rip-off of the site).
This was already a problem before the advent of Ad sense sites, and with the ongoing series of high-profile keywords has gotten worse; It is now possible to search for a specific phrase on Google and return nothing but duplicate content on the first few pages of search engine results.
To address this issue Google has been changing the algorithm to effectively penalize people with duplicate content, the level at which each site is 'fined' is a matter of debate.
So, since Google is about to launch a campaign to search for witches looking for empty sites without duplicate content and for people who do fraud by clicking, what can you do?
After all, there are many people out there who use the site production tools that Google can track and / or document obfustication technology (you've seen ads - “We can make your single article 300 and Google will never know!” - yep, and anyone who visits the site you will automatically find a drive with spelling errors or contextual errors).
Step 1.
If you have to use site-building software to make sure you get nothing left, ask yourself - 'If I were to look at the source code from the generated page, how would I know if it was machine-generated?'
Step 2.
Do not use site scrubbing tools, they are immoral and waste your time
Step 3.
Add RSS feeds to your pages, add new content without any effort (at least one site production tool now supports this type of application)
Step 4.
Do not click on your ads, Google will notify you instantly
Step 5.
Find incoming links to established sites (in the same place as your niche content)
Summary.
If you are serious about creating Ad sense revenue you need more than one site, so it is inevitable that you will use site-generating tools (because there are not enough hours a day to create a number of pages manually.), use these tools but use them responsibly.
If you are using site production tools, make sure they allow you to add multiple Ad sense / Click bank / eBay code blocks to each page (saving a lot of time) and that it provides you with a full search engine (both on-page and off-page).
You should also take the time to write some of your original content - like this, or maybe pay a ghost author to create a collection of articles for you (don't forget to advertise your bio box at the bottom of everything you write).
To answer the first question, yes, it is still possible to make a lot of money with Google - you just need to be careful.
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