Logo:
A logo is for identification. A good logo can be of any shape or size.
Logo can be a
Text-based Logo
Icon-based Logo
Combination Logo
Logo Design:
A logo should be designed in vector format so that it can be scaled to any size. The logo should be expandable and adaptable to work both in horizontal and vertical formats.
Eg. a Vector format logo is useful while creating a Trade show Booth Design.
Text-based Logo:
It is nothing but the logotype. Type represents a text. Examples: Google, Disney, Coca-Cola
Icon-based Logo:
It is nothing but the logo mark. Icon with possible text. Example: Apple, Shell, Penguin
Combination logo:
It is nothing but the combination of both text and Icon Logo. Example: Burger King, Starbucks
Principles of Effective Logo Design:
Simple
Memorable
Timeless
Adaptable
Relevant
Simple
The logo should be simple and unique. Example: Nike Logo
Memorable
It follows the principle of simplicity. A simple and appropriate design makes it memorable. Example: McDonald's Logo
Timeless
An effective logo is timeless and which endure ages. The logo will be effective for years. It contains a Simple Shape, No Complicated Graphics, No gradients, and usage of limited colors. Example: Coco-cola Logo
Adaptable
An effective logo should be adaptable to work across a variety of mediums and applications. It should be functional. The best way is to begin designing in black and white. Example: WWF Logo (Logo with bear)
Why Black and White?
The focus should be on shape and the concept. It avoids the subject nature of color. If more colors are used it will be very expensive for businesses to make printing costs.
Relevant
The logo should be relevant and have a planned purpose. A logo doesn’t need to show what a business sells or offers as a service because the logo is only for identification. For example, if you are designing a logo for a children’s toys store, it would be relevant to use a kids' font and color scheme. (Example): toysrus logo. Toys "R" Us's logo features a backward "R", to give the impression that a kid wrote it.
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