INTRODUCTION

Website owners does each and everything to get success in their businesses but one thing which is still in early stages or which is still not fully tapped is the proper usage of information provided by the tool called Google Analytics. 

Google analytics have a loads of features which can provide a lot of useful information which can take your business to new heights.

 Today, we talk about the types of reports/information provided by Google Analytics.

Types of Information

• Real-Time Information

         When you are browsing your website, google analytics will provide you the real time data i.e. at that moment how many people are browsing your website, which pages of your website are being searched at that moment of time.

• Viewer Information

          The usage of google analytics tool will give you information about the demographics of viewers like male or female, age group, country from which they belong, what type of devices or browsers they are using to browse your website, what their topic of interests, etc.

• Keyword Information

          It provides the information about from where your website viewers came from meaning what are the keywords or links which help them reaching your website. This information will give you an insight about the what are your relevant keywords and you can work on those keywords to gain more audience.

• Behaviour Information

         It provides information about what people are looking for, on what pages more traffic is their, page loading speed. It provides you an insight about which pages are more popular and thus give you an oppurtunity to make more interesting and that type of contents to attract more customers.

• Conversion Information

         This report will provide you information about how much lead generation your website has been able to do. How much sales your site has generated or how many people signup on your website or whatever call action you require your customer to do.

These informations can help you a lot in understanding your audience, their interests, what keywords to target to boost your visibility, what type of content your target audience are looking for. Effective use of such information can increase your customer base and thus increase your sales.

Some other types of reports

• Date Range Reports :-

         The information in Date Range Reports is presented throughout time. This report is quite helpful if you want to know information about your traffic, lead generation, and conversions for a specific time period.

You can retrieve the information for that time period by choosing the start and end dates. It is quite helpful in determining whether your traffic increased or decreased over time. Your subscription count has changed. Your conversion rate has either gone up or down.

Additionally, you can compare your data on a year-to-year basis. Additionally, it enables you to record occurrences that occurred on specific dates for future reference.

• Goals:-

         One of the most important aspect of google analytics is setting your goal. In the end, what you want your viewers or customers to do. This is one of the most underutilised feature of google analytics.

How this feature operates ?

1. Audience visit your site from particular traffic source.                                                

2. You have an action which you want your visitor to perform.

3. User will perform that action.

4. Now, you know that what is the traffic source of your visitor, how may users saw your offer and how many users take the specific action which you want them to do.

What can you track from this?

• •  
  • Destination: The visitor arrives at a particular page.
  • Duration:- How long a user stays on a certain page.
  • Pages per session: The number of pages a person views over a given time frame.
    
  • Event: The user can choose to download the offer, buy something, watch a video, etc.

So, Google analytic is a powerhouse of very relevant and useful information which can help you in increasing the traffic to your sites, lead generations, conversions, visibility and help you in achieving your desired goal.