Email marketing comes in many forms. Some are sent in plain text, others are rich HTML that allows text, graphics and background. There are even email marketing campaigns that offer a comprehensive email program with a full version of their business website. Yes, business owners provide enough links throughout their email to give the recipient as many opportunities as possible to pass.
One of the most recent innovations in email marketing is video. While reviewing a few video email sites, I was impressed with a company called Talk Fusion. Video emails sent by the system do not need to be limited to volume and video and video matching. In many ways, it was like watching TV.
The quick implementation of the video message has been great. My idea was to incorporate a variety of video marketing strategies.
For example, if you have a brick and mortar store online you can use a video email message to congratulate a customer on a promotion, reminder or birthday. Yes, they can see you bring a video message, but your contact details are included in the video email. For one-to-one communication, this type of email seems to be a better solution than regular CARDS.
If your product is unique to the online community, you can use the video to showcase your product or give a personal touch to presenting your product line.
The use of video email may attract attention. One of the reasons I believe this is true is that most email marketing campaigns are under intense skimming. The email recipient checks your email in an attempt to determine if it is relevant. With a video, they may be even more willing to watch what you have to say without interruption. That can certainly hold the power of a great conversion rate.
In most cases, it is best to email your video in advance and make sure it is clear and concise when presented. Your customers value their time and when you run they are more likely to reduce their visibility.
It may also be possible for a video email to take a brief overview of a video that may be new to your site and send a portion of it as a video email that encourages recipients to visit your website to watch the entire broadcast.
If you are looking for a new idea for your email marketing campaign, the power of video email might be enough to encourage you to take a good look at it.
In most cases, it is best to email your video in advance and make sure it is clear and concise when presented. Your customers value their time and when you run they are more likely to reduce their visibility.
It may also be possible for a video email to take a brief overview of a video that may be new to your site and send a portion of it as a video email that encourages recipients to visit your website to watch the entire broadcast.
If you are looking for a new idea for your email marketing campaign, the power of video email might be enough to encourage you to take a good look at it.
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