Writing a book is one thing, writing something is another thing that is salable, viable, salable. Ensuring the success of a book is something that even the greatest publishers cannot guarantee. Circumstances, flash trends, and global events will all influence buyer preferences. That said, there are ways to take advantage of the sales factor and how you do it.
1. Get to know your readers. We are not just talking about whether your readers are male or female. You will want to know a number of factors about your audience. What is the age of your readers (age limit)? Are readers married, single, or divorced? Where do your readers live (in general)? What do your readers do for a living? What other books / publications do they read? Create a profile that includes where they shop, what clubs they belong to, and more.
These elements will help you to incorporate these aspects into your book and * will help you to identify important marketing opportunities (ie publications and stores).
2. Know your market. How is your book market? Is there a tendency towards which you are positioning yourself? Are you reading all the posts related to this topic / trend? Is there a "hole" that could fill your book? What is the future of this market / topic? For example, suppose you are a novelist who wants to publish Chuck Lit. Go to any bookstore and you can't help but find a kitty, pink, cartoonish cover. Many people thought that this trend was disappearing, but recently there has been another increase. What do you know about your book / topic / audience trends?
3. Similar books. What else has been published on your topic? Have you read all ten books in your category? If you don't have one, you should. You will want to know everything there is to know about what is there and how it is perceived in the market. Having the same title is never a problem. When I didn't reject any more - publish today, I knew there were more books on marketing. I read them all - then applied my book differently.
4. Be present and stay. What's happening in your industry today? What are some hot buttons? What are people looking for? What's next for this topic / audience horizon? If you can't gather this information through traditional channels, why not survey your target audience? There are many places to do free surveys, survey monkey is one of them: http://www.surveymonkey.com
5. Follow the media. What is the media talking about these days? Stay connected to Media Buzz - what they are focusing on and what they are writing about. Go from the first page of your paper to the second or third page and see what pages are filling up. If you can get papers from outside the state, take a comparative look. Do you see a trend in coverage? Is there anything about it that appears on page six?
6. Talk, teach, listen. One of the best ways to stay in touch with your audience is to teach the class and engage in speaking. As I was collecting my book, Gate Publishing Today, I noticed that the classes I was teaching provided valuable information on how to make a great book because it puts me in direct contact with my audience. ۔ Are!
7. Timing is everything. When do you plan to release your Tom? Are you releasing around a holiday or birthday? Can you take advantage of upcoming events and / or holidays to launch your book?
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