TikTok has become one of the most popular social media platforms since its launch in August 2018, with an estimated 1.1 million users worldwide, according to Brandastic. Its continuous loop of short videos can range from dance challenges to pranks, and this variety is what makes the app so popular. However, certain content within the app promotes insecurity and hatred for your younger, affected users. While the positive impact of TikTok is undeniable, there are also sub-effects that directly affect our generation. Let's face it - TikTok isn't all that bad. Everyone has the ability to access the app, which is very helpful for anyone from small, independent artists to local emerging businesses. The app promotes easy advertising and space for artists to find a community of people who enjoy their work, thanks to the "For You" page. These are some of the reasons why TikTok is so popular, but you can't have good without bad. Among the many challenges of TikTok are some that are famous for the beauty of the people who are part of it. Challenges such as stargazing include people sleeping in their bed and looking up at their ceilings, showing off their cool jaws and "perfect" facial profile. This challenge, among other things, can eventually lead to people comparing themselves to famous users, creating insecurity that they did not even know they had. While these challenges do not require a participant to be entertained in a humorous way, the most widely distributed individual videos are usually from creators who have done the following based on their beauty alone. The creators may be really good people, but their presence alone can breed values of beauty for younger users who may begin to believe they need a certain look to be recognized. There are other situations in which TikTok community guidelines can make people feel ashamed of the way they look. Toriana Rollins, a senior media and design artist, identified a trend that evenly removes content created by adults while the same type of content resides on the platform after being posted by those who closely match the "accepted" aesthetic standards. "More and more people are trying to embrace it, but TikTok will not allow them to use the arena to do that," Rollins said. As well as creating insecurity, TikTok tends to support a self-sacrificing style of humor that leads to continued hatred within a captivating audience aged 16-24, making up about 60% of users, according to Brandastic. This joke may be popular because most people see it as related and share it with their friends. However, this can only aggravate the negative feelings of people about themselves. Although these words are often in the form of humor, people's negative beliefs may be reinforced by all the likes and comments they receive as well as those who see others receive them. TikTok also spoils the attention of its users, according to Federal Computer Week (FCW). With continuous content that can be accessed with a finger swipe, users can swipe for hours without realizing it. This endless swipe trains the mind to judge the value of an object in the first 15 seconds of its discovery, according to FCW. This period of short attention and instant judgment can enter into daily activities, according to the FCW, which may lead to impatience and indifference at work, at school and even during interviews, at school and even during discussions. New content is just a swipe, which makes it very difficult to take your eyes off the screen. There is no need to search for specific items, such as TV channel scrolling or YouTube video filtering. TikTok is not dangerous enough that it needs an immediate ban on all app stores in the world, but it is important to be aware of all the negative effects it has on new, affected users of its platform.
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