Even in the business world, one has to resort to lies to not show some things in the right way. Most of the monopoly and competitive lies are used in this world. Which are seen in this way –

 monopoly lie

 Monopolies lie to protect themselves. They know that if too much is talked about their monopoly, audits, scrutiny of accounts, and other forms of paper raids can be done. Since they want their monopoly profits to continue, they will do whatever they can to hide their monopoly – usually by using the power of their competition.

 Think about how Google talks about its business. It certainly does not claim to be a monopoly. But does it monopolize? Well, it depends: in Monopoly? Google is primarily a search engine. As of May 2014, it had a search market share of approximately 68%. (Its closest competitors, Microsoft and Yahoo, had a search market share of 19% and 10%, respectively.) If that doesn't sound impressive enough, consider the fact that the word "google" is now listed as a verb in Oxford English. The dictionary has officially joined—the same is going to happen with Bing.

 But let's say that Google is primarily an advertising company. This will change things. US The search engine advertising market is worth $17 billion dollars annually. Online advertising is worth $37 billion annually. Whole U.S. The advertising market is worth $150 billion dollars. And the global advertising market is worth $495 billion. So if Google completely s. If it monopolized search engine advertising, it would only account for 3.4% of the global advertising market. In this way, Google will look like a minor player in the world competition.

 competitive lie

  Non-monopolists lie the opposite: "We are in our own game of which we are the referee." Entrepreneurs are always biased by underestimating the scale of competition, but this is the biggest mistake startups make. Deadly Temptation describes your market too narrowly, so that you can dominate it by definition.

 Let's say you want to start a restaurant that serves British food in Palo Alto. “No one else is doing this in the entire market,” you might argue. “We own the entire market.” But this is only true if the entire market is a specialized market for British food. What if the general market is the Palo Alto Restaurant Market? And what if all the restaurants in the surrounding cities are part of this market?

 These are tough questions, but the big problem is that you don't need to ask everyone the same question. When you hear that most new restaurants fail and close within a year or two, you have an idea of ​​how your restaurant is different • from the rest. You will try to convince people how you are different from all this and it is not going to happen to you.

In 2001, my PayPal co-workers and I often had lunch at Castro Street in Mountain View. There was all kinds of food like Indian, Sushi and Burger etc. The restaurant also had food categories like North Indian and South Indian, had all kinds of food options, cheap and expensive. In contrast to the competitive local restaurant market, PayPal was the only email-based payment company in the world at the time. We employed fewer people than the restaurants on Castro Street, but our business made more than all those restaurants combined. Starting a new South Indian restaurant is a tricky way to make money. If you look at the competitive reality and focus on the small causes, your chances of staying in business are slim to none.

 Non-monopolists go to great lengths to reveal their secrets by defining their market as various smaller markets. In contrast, monopolists hide their monopoly by building their market as a consortium of several large markets. What does the story of a monopolistic union really look like? Consider a statement from Google chairman Eric Schmidt's testimony at a 2011 congressional hearing. We operate in a highly competitive environment in which consumers have a variety of options for obtaining information.