KEY FACTORS OF / RANKING
Product ranking is based on your keywords that’s why keywords are the key element of ranking.
The first step to listing optimization is keyword research, keyword plays the important role in the ranking of your product. If your content is very good and enjoyable but if it does not have keywords, it's useless content for any ranking algorithm. That’s why we must focus on keywords indexing in our content or amazon listing content.
That’s How we can find the golden keywords for amazon listing:
Helium 10 is one of the finest tools for keyword research, we can use it for finding high search volume & relevant keywords. then we add those keywords to our listing.
I want to tell you about how you can add those keywords in our listing title, bullets, and description.
Title: title must be less than 200 characters. Firstly, we add our brand name in capital letters this is an amazon policy, then we add our first golden keyword then we write product uses, material, color, size, etc. title must be a brief introduction of all about the product.
Bullet points: You should use 5 bullet points in the listing to describe your product.
1st bullet point: you can write about quietly your product.
2nd bullet point: you can add material to the product.
3rd bullet point: you can describe the features of the product.
4th bullet point: you can also describe the features of the product.
5th bullet point: you can tell about the satisfaction warranty of the product.
Product description:
The product description is also the most important part of the listing page, in the description you write why should costumer buy your product instead of others you can give a good reason, you can describe the uses and features of a product, you should write safety precautions of your product.
In the last description, you should use the call to action techniques like; Click buy now to get your product today!
Back-end search terms: these search terms are the second most important factor of your ranking after the title. That’s why we need to add high search volume misspell keywords those words (not phrases) that you can’t use in front of your listing page because of misspelling. You can add such keywords in the search term of your listing.
While entire listing content writing you must use your keywords in all content using natural ways, it’s must not be sound of keyword stuffing. Should be magic in your words which you use in listing.
The listing page must be customer friendly and amazon friendly as well.
That’s all that I want to share with you all.
Thank you
Asad Asghar
#amazonfba #amazonlistingoptimization #amazonlisting
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