As adsense becomes the most popular publishing program for price per click advertising, there are still flaws and drawbacks. From the beginning, advertisers chose to advertise on search because they believed visitors would be less targeted. This is a genuine concern and makes a lot of sense. If you're visiting a website and see an ad, chances are you're not particularly focused on its content. Even Adsense has become so popular that people can tell them apart from other ads. Therefore, people can choose to ignore them without even thinking about it. This has been a hot topic discussed by bloggers and may contain a lot of truth. Many blamed Google for this and its decision to include the text "ads by Google" below the ad. Many publishers also fail to earn the expected revenue when starting the program. Those who only get 30-40 visitors a day on their website are unlikely to make even a dollar a day. Many advertisers report traffic conversion rates of 1.5-5% per click, earning only about $0.10 per click. The math doesn't work very well, but you can hardly blame advertisers or Google if you don't generate enough traffic. The key is to drive targeted traffic to your website that is likely to click on the ads, however, it is said that it may be easier on other programs that allow figures such as 75% ad revenue share for publishers.
Another disadvantage of adsense is that it has become almost vulgar. Their appearance on websites that generally appear to be homemade has led people to associate them inextricably. This can only be fixed by evolving Adsense to make it more attractive to bigger brands, while those currently using Adsense are limited. Google Adsense also faces the problem of click fraud, which is expected to account for more than 15% of content click-through rate. This has meant that particularly affected advertisers have either moved away from other programs or limited their advertising to search. This has meant that there is less competition for content and therefore less revenue for publishers. Publishers who previously had high-performing ads now need to edit their content to ensure they don't receive ads. This was largely the fault of the publishers themselves, however the problem is this; If not addressed, it could bring Adsense to its knees.
Google Adsense also has the disadvantage of not paying enough for your search engine. Other similar programs pay higher fees and if publishers decide to go elsewhere, they will create problems for both advertisers and publishers. While Google doesn't pay enough for search, another big problem with Adsense is that it doesn't have a powerful database of display ads. Many advertisers prefer display ads, however this has yet to materialize. Since there are several other programs for PPC graphic distribution, problems may arise. While this may not be a problem for all publishers, many complain that the ads within their site don't change, so their regular visitors don't see new ads and therefore don't visit them. This is a problem that could be solved by rotating the ads. However, if the ads rotate, how will it connect with pay-per-click advertisers? These are all issues that Google must address to ensure Adsense remains the market leader. Adwords on the other hand also has great advantages and is still the best in the market. Advertisers can choose their own CPC rates so that even when they feel like they're not getting the results they expect, they can lower their prices while still using the service. While many problems remain with adsense, the program is still the most popular with publishers, while Google Adwords remains the most popular with advertisers; with a database of over 140,000 Adwords it will remain on top in the future as well.
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