I’ve put together this list of my own go-to social media tools to help you hone in on which ones are right for you. Best of all each of the tools listed are free so you can try them out before deciding if you need to upgrade to a paid tool or feature. Whether you want to create a nifty graphic to share on Instagram, a compelling video for Facebook, check your website performance or manage your social media marketing, there’s a tool here to suit your needs.
Use this list as a starting point in your search for the right solution for you. I will update this list regularly with new tools, so be sure to bookmark it and return to it to see what’s new.
16. Dux-Soup
A browser plug-in which works with Google Chrome as your virtual assistant on LinkedIn. Dux-Soup keeps track of every single profile you visit and allows you to make notes directly on the profile page which are saved. Profile date and notes can be export as a .CSV file to be opened in Microsoft Excel or similar. The .CSV file includes data such as the name of the person whose profile you visited, job title, company name, location, email, and notes.
17. Easil
Easil is a simple, browser-based system with pre-made templates that you can adapt in seconds with simple drag-and-drop tools. It’s especially useful for Instagram and Facebook stories.
18. Emotional Marketing Value (EMV) Headline Analyzer
This headline analyzer is a free tool from the Advanced Marketing Institute that you can use to calculate the EMV of your own headlines. It scores the EMV of your headline with a breakdown of why it scored that value.
19. Evernote
I like to use Evernote to store notes and ideas because you can tag and create folders for easy retrieval. You can also email notes to your account and the content will be automatically stored and organized for you, allowing you to quickly reference it in the future.
20. Facebook Audience Insights
Get to know your Facebook audience better — their job titles, education level, lifestyle, location, and much more with Facebook’s native analytics feature. Track the performance of your Facebook marketing by seeing which posts are performing best. Not only is this feature free, but it’s also super easy to use and you can export the data for easier reporting and analysis.
21. Feed.ly
Feedly is an RSS feed that aggregates your favorite online news stories (by category) in one location. Use it to keep a pulse on current events and breaking news, and as a way to curate and share content for your audience. It is available both as Web and mobile application (Android and iOS).
22. Foller.Me
Foller.me is a Twitter analytics application that gives you rich insights about any public Twitter profile. The tool gathers near real-time data about topics, mentions, hashtags, followers, location and more. It then analyzes the tweet’s contents and tells you about topics usage in form of “tag clouds” so that you can easily understand which words were the most popular.
23. Followerwonk
Use Followerwonk to identify who your Twitter audience is when they are most likely to engage based on when they are online and to find followers who overlap with similar social profiles and influencers.
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