I’ve put together this list of my own go-to social media tools to help you hone in on which ones are right for you. Best of all each of the tools listed are free so you can try them out before deciding if you need to upgrade to a paid tool or feature. Whether you want to create a nifty graphic to share on Instagram, a compelling video for Facebook, check your website performance or manage your social media marketing, there’s a tool here to suit your needs.
Use this list as a starting point in your search for the right solution for you. I will update this list regularly with new tools, so be sure to bookmark it and return to it to see what’s new.
8. Buffer
Buffer is my go-to tool for scheduling my social media updates and with the Chrome extension, you can schedule content easily while browsing. It lets you design specific posting patterns and schedules to optimize your online presence. It’s free to post up to ten updates to one social channel only per day— to post more updates to more channels and to access analytics you will need to upgrade to a paid plan.
9. Buzzsumo
Buzzsumo is a useful tool to explore which pieces of content are popular on social media around a certain topic. Use it to analyze which content performs best for any topic or competitor, and find the key influencers to promote your content. You can also input your own domain name into the search bar and see at a glance how often and where your content is most shared.
10. Canva
Whether you want a Twitter post or Facebook profile picture, you can create them quickly using Canva’s drag and drop editor. Select from a number of pre-set designs, or create something from scratch. You can also add elements such as custom icons, fonts, charts, and illustrations.
11. ClickToTweet
Click to Tweet is a cool free tool which generates one-click tweet boxes or links that can be shared through your website, your blog, or via email. It’s a powerful way to increase social shares and highlight quotes, stats, and key takeaways for your content marketing. It’s also available as a handy Chrome extension.
12. ColorZilla
With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. Colorzilla allows you to get the color of any pixel on the page. You can also pick a color from a palette and get the CSS code for each color.
13. Copyscape
Copyscape is an online plagiarism checker which lets you detect duplicate content and check whether similar text content appears elsewhere on the web. Having unique content is essential in a website or blog post to rank higher in search engines. Simply enter the URL for a website or blog post and Copyscape can tell you where else that content exists online.
14. Crazy Egg
A tool that tracks scrolls and clicks behavior on web pages to better understand customer interactions. All plans are free for the first 30 days.
15. DrumUp
This is a combination content marketing and social media tool that helps you find the most appropriate and effective content topics your audience would appreciate.
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