I’ve put together this list of my own go-to social media tools to help you hone in on which ones are right for you. Best of all each of the tools listed are free so you can try them out before deciding if you need to upgrade to a paid tool or feature. Whether you want to create a nifty graphic to share on Instagram, a compelling video for Facebook, check your website performance or manage your social media marketing, there’s a tool here to suit your needs.
Use this list as a starting point in your search for the right solution for you. I will update this list regularly with new tools, so be sure to bookmark it and return to it to see what’s new.
1. A Color Story
The app lets you choose from a large selection of filters to make your photos stand out. Instead of filtering your photos to look all the same, A Color Story filters aim to enhance the color you’ve chosen in your composition. Bright whites, rich color, and clean adjustments.
2. Adobe Spark
A free suite of apps which allow both web and mobile users to create and share visual content — like posts for social media, graphics, web stories, and animated videos.
3. Aviary
A simple graphics editor that you can use from your browser window or as an app for your phone. Use Aviary to fine-tune your photos with a full range of filters and one-touch tools for adjusting lighting, focus, and color. You can also erase blemishes and brighten whites in a tap, or personalize your pictures with stickers, frames, and overlays.
4. BeFunky
There is so much you can do with this tool to enhance your visual marketing assets, including creating collages, adding “one-click” photo effects (there are over 300 photo effects and filters to choose from) and an array of graphics (eg speech bubbles). The basic account is free to use and provides users with access to a library of 125 digital effects.
5. Biteable
A desktop video creation tool which bills itself as “The World’s Simplest Video Maker.” You can choose from a selection of pre-designed Templates or you can build your video from scratch yourself. Biteable hosts a large collection of video clips and images (many of these clips are included with the free plan) to add to your templates. It also provides simple animation and claymation sequences to help you produce engaging explainer videos in just a few hours. Biteable’s free plan allows you to create five projects per month and publish HD-quality video to YouTube and Facebook.
6. Bit.ly
Bit.ly is a tool which creates shortened links to track the performance of your content once you promote it. If you create a custom short link for each content promotion campaign, you can track what works well and what doesn’t.
7. Browseo
This tool allows you to view your website the way a search engine sees it. What’s particularly helpful is that you see a bare-bones version of your site, which can be helpful in showing you the hierarchy you’ve given particular elements.
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