What are the benefits of Search Engine Optimization?

Search engine optimization is perhaps the most cost-effective form of marketing in the long run. Visitors coming through organic search results pay nothing.

Most of your traffic to your website is likely to come from Google's organic search results. Globally, an average of 51% of all website visitors come through organic search results from search engines. Search engine optimization or not.

Search engine optimization can lead to better visibility and a significant increase in traffic - even multiple. Higher traffic generates more leads and sales. As an added bonus, better search engine visibility also increases the company's brand awareness.

Search engine optimization also defends the visibility already achieved. It’s not worth lulling in that “we’re already showing up well in the search engines,” as competitors are sure to constantly optimize their pages and try to get to the top of the search results. Therefore, a good level of search engine visibility is not a reason not to do search engine optimization.

Search engine optimization does not interrupt

All other forms of advertising will interrupt what the user was doing. Newspaper ads, banner ads, and TV ads interrupt the user's current activity and try to divert attention to themselves.

The organic visibility of search engines works differently.

A Google search often precedes a purchase. Google often seeks a solution to a problem or need. At that point, those sites that rank well on the search results page are real potential candidates to get a customer from the user.

The growth brought by search engine optimization is cumulative and the results are usually long-term.

Sales came proportionally more because the conversion rate when searching for brand names is usually higher than for general keywords.

The investment in search engine optimization paid for itself very quickly! And best of all - the effect was cumulative! In other words, when the site was subjected to continuous search engine optimization after the project, even after this growth spurt, the search engines kept getting more and more visitors to the site.

Normally, marketing investments are campaign-like, meaning sales come as long as you pay for advertising. In search engine optimization, the results are long-lasting. In this case, the impact remained on the site at least as long as the site remained and search engine optimization was continued.

Search engine optimization is not seen as necessary to do because “we are already doing well there”. At some point, competitors will go past the search results, and then when their own sales collapse, the company’s checkout might do the same and there is no more money to do search engine optimization.

And even if it is, the results of search engine optimization usually come only with a delay. That is, a quick fix to that situation may not exist. Therefore, good search result rankings should also be defended through continuous search engine optimization.

Other benefits of search engine optimization

With Pay Per Click advertising, you must pay for each click separately. Search engine optimization is usually much more cost-effective in the long run.
Acquiring links is part of search engine optimization, but at the same time doing so, you will be marketing your brand and company awareness at the same time. Good links also bring visitor traffic through the links. Visitors coming through links do not appear in the statistics as a benefit of SEO, even if the links were acquired specifically within the framework of SEO.
Today, users often find sites that rank highest in Google search results to be more reliable. That is Search Engine Optimization kind of increases brands authority in the eyes of customers.
Search engine optimization supports the entire sales funnel. What does that mean in practice? Let’s go through it in one meeting when designing the content for your site.

SEO tools also serve as a good tool for competitor tracking.

For example, good SEO tools make it easy to see what the overall situation is for search engine visibility with business-relevant keywords, how well each of your competitors is appearing on Google, and what kind of content each gets the most visitors to their pages. And do you want to know how much your competitors spend on Google advertising? This also gives SEO tools a well-informed assessment.