Here are the 3 most common mistakes made in article marketing.
Mistake #1 is what I call marketing resistance. Some people hear this word "marketing" and are somewhat stunned. They're stuck inside. I can't market! Marketers are used car dealers or people on the internet who say, 'Buy my new product today or your family will starve.' I don't think I've ever seen anything like that, but some of you are laughing or smiling because you've seen things up close. The definition of marketing I named and started the conversation with is this:
Article marketing is putting your expertise in front of as many people as possible in as many consumable forms as possible.
Another way to define marketing is to see it. It's like letting other people know what you're doing. That's it! Let him know what you're doing. There are many ways to do this with class and integrity that can align with who you are. You know, my programming isn't one size fits all. One of the things I've been told I'm good at is where people are on business trips, on internet trips. I'm pretty good at meeting wherever they are, and helping them progress. So it's not one size fits all.
Mistake #2. The mistake is believing that there is only one way to let people know about your work. Some people who make this mistake are very, very attached to how they see it, how they do it, their way, their 'path'. This is understandable. People are regionalizing and investing in things, and that's okay. I've always thought that there are many ways to do things, so there are many ways to market your articles to get your expertise in front of people.
Mistake #3 is inconsistency in marketing your articles or getting your expertise out there. Most people do what I call 'à la carte marketing' when it comes to marketing anything. Marketing is waiting until things go bad, you feel helpless, and you take something off the marketing menu and do it. You throw some money at him, hoping it will work. No, no, no, no, no. I have a quiz for you tonight.
What is the most important piece of a puzzle?
Now when I ask this question, the answers I often get are 'flat pieces', 'corners' etc. Things like 'solid colors'. Answers, but not the best answers, because the most important piece of the puzzle is the top of the box, because there is a plan there. You need a plan to be consistent. You need something that you can successfully do over and over. Inconsistency is part of being human. Days after, I was in grad school and playing racquetball two or three times a week, we had a small talk. "Consistency is key." You can play well for a few minutes and then play terrible for a minute. So consistency in marketing, especially article marketing, is to write regularly. If you're going to be serious about it and really use article marketing to build your business, you'll want to write and submit two articles.
“Oh my God, will it say
One month?
One week?
One day?
What?”
One week. Two articles per week. This kicks out fresh content and keeps you flowing.
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