If your marketing activity does not include postcards, you are ignoring the most effective and cost-effective marketing tool. Here are 12 of the many reasons why postcards should be part of your marketing plan ...
<B> 1. Postcards That Work For Any Business </B>
Cards can produce all kinds of sales activities for all types of businesses. For example, they can generate website traffic for online advertisers, low traffic for retailers, sales leads for specific retailers ... and any other type of marketing the business wants.
<B> 2. Designing Postcards is Easy and Not Easy </B>
Designing a valid postcard is not complicated. It can be as simple as printing your best little ad on a 4 x 6 card and sending it to a list of possible prospects. Postcards usually work best when the message is short and the postcard looks like a message from a friend.
<B> 3. Printing Postcards Is Easy And Cheap </B>
You can print the cards on your computer for about 1 or 2 cents each ... or print them professionally for about 4 to 8 cents each.
<B> 4. There is a Special Postage Card for Low Cards </B>
You can send any number of postcards via First Class Mail to the US for only 23 cents each. The only requirement is that your postcards should be at least 3 1/2 x 5 inches but not more than 4 1/4 x 6 inches.
<B> 5. Virtual Postcards Read Most </B>
Because postcards are delivered "readable", almost everyone will read them - even people who often discard other types of direct mail without opening it.
<B> 6. Postcards Producing Quick Results </B>
Because postcards are simple and easy to use - they produce instant results. You can send postcards within a few days of deciding to use them ... and you will start getting sales work 2 or 3 days later.
<B> 7. Postcards are effective for generating website traffic </B>
One of the most effective postcard formats simply lists a few benefits of the product or service on the card and tells the reader where to find more information. This prepares them for generating traffic to the website.
<B> 8. Postcards Repeat </B>
Postcards like small boards - and easy to carry. They are usually saved by recipients or passed on to others ... which provides extra exposure to your advertising message.
<B> 9. Markets Can Be Accurately Identified By Postcards </B>
You can target your leading markets accurately by sending only postcards to the list of senders who may be interested in what you offer ... and who have a history of doing something with their interests.
<B> 10. Postcard Sales Results are Easy to Measure </B>
Postcards usually generate more than 90 percent of their total response within 7 to 10 days. This allows you to quickly and accurately check the results of a postcard campaign.
<B> 11. Postcards put you in control of your sales activity </B>
You can quickly increase (or decrease) your sales activity whenever you want by simply controlling the number of postcards you send and how often you send them.
<B> 12. Post Cards Hide Your Marketing From Competitors </B>
Most advertising uses big media when your competitors hear or see what you are doing - and they copy you. Only you and your hopes know what you are doing.
Cards may be one of the best-kept secrets of modern marketing. They are very efficient, inexpensive, easy to use Ignore a profitable marketing tool if you do not use them.
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